Results 61 to 70 of about 7,145 (266)
Uncorking the potential of wine language for young wine tourists [PDF]
, 2019 Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Indeed, tasting notes may enhance consumers’ experiences of wine. Yet wine language is full of fuzzy concepts.
A Bartram +18 more
core +1 more source
You, Me, and the AI: The Role of Third‐Party Human Teammates for Trust Formation Toward AI Teammates
Journal of Organizational Behavior, EarlyView.ABSTRACT As artificial intelligence (AI) becomes increasingly integrated in teams, understanding the factors that drive trust formation between human and AI teammates becomes crucial. Yet, the emergent literature has overlooked the impact of third parties on human‐AI teaming.
Türkü Erengin +2 more
wiley +1 more source
Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? [PDF]
, 2017 This study’s main objective is to explore the antecedents of consumer switching behaviour in the mobile industry’s context. At the same time, this study gives a closer focus on the roles that brand personality (BP) and perceived product quality play in ...
Nikhashemi, Seyedrajab * +2 more
core
Disrupting the Chain of Displaced Aggression: A Review and Agenda for Future Research
Journal of Organizational Behavior, EarlyView.ABSTRACT Displaced aggression refers to instances in which a person redirects their harm‐doing behavior from a primary to a secondary, substitute target. Since the publication of the first empirical article in 1948, there has been a noticeable surge in research referencing this theory in both management and psychology journals.
Constantin Lagios +4 more
wiley +1 more source
Journal of Organizational Behavior, EarlyView.ABSTRACT As organizations increasingly adopt human‐AI teams (HATs), understanding how to enhance team performance is paramount. A crucially underexplored area for supporting HATs is training, particularly helping human teammates to work with these inorganic counterparts.
Caitlin M. Lancaster +5 more
wiley +1 more source
Should Dermatologists Recommend Direct‐to‐Consumer App‐Based Remote Diagnostics? An Ethical Analysis
JEADV Clinical Practice, EarlyView.ABSTRACT Background Dermatology patients still face barriers in accessing timely specialist care. As direct‐to‐consumer (DTC) apps for remote dermatological diagnostics proliferate, guidance is lacking. While promising efficiency and efficacy, their clinical—and ethical—legitimacy is not yet well established.
Sonja Mathes +9 more
wiley +1 more source
Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al] [PDF]
, 2016 This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie’s, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed ...
Abd Rahim, Russlan +4 more
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Psychology &Marketing, EarlyView.ABSTRACT Despite growing interest in vegan products, research examining the motivations, underlying psychological processes, and boundary conditions that drive consumer preference for vegan products remains limited. Drawing on theories of temporal self and appraisal theory, we find that an immediate message appeal (e.g., animal welfare), as compared to
Mona Safizadeh +2 more
wiley +1 more source
Do Human-Like Cars Drive Loyalty? The Role of Anthropomorphism
Mercados y NegociosIn contemporary markets, the value of a product extends beyond its price and functional utility, encompassing design, packaging, attractiveness, and positioning in the customer’s mind.
Aditi Sharma, Samridhi Tanwar
doaj +1 more source