Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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Determinan Purchase Intention: Perspektif Pelanggan Minimarket
Journal of Management and Business Review, 2021 The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Hendika Rizkianti, Kurniawati Kurniawati
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Brand equity analysis to increase health care utilization
Journal of Public Health Research, 2020 Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product.
Ernawaty +4 more
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PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FORTE
Jurnal Performa, 2019 Perusahaan Panca Adi Perkasa bergerak di bidang industri fashion dan berdiri di tahun 2015. Perusahaan Panca Adi Perkasa meluncurkan brand yang bernama Forte. Untuk memperkuat brand, Forte telah melakukan berbagai macam upaya pemasaran.
Alvin Frederick Liauri
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PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG
Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to determine the effect of Brand Image to Purchasing Decisions at Kahang Jaya Bakery. The method of analysis used is Descriptive Analysis, Validity, Reliability, Factor Analysis, Simple Linear Analysis And Hypothesis Testing. The results
Grendy Pandie, Thom W. A. Isliko
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PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL
Jurnal IPTA, 2018 This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research.
Reza Palevi +2 more
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Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [PDF]
مدیریت بازرگانی, 2013 Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area ...
Fariborz Rahimnia +2 more
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