Jurnal Performa, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
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Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image [PDF]
Journal of Business on Hospitality and Tourism, 2023 One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand ...
Rini Kartika Hudiono
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Brand-colour associations : a comparison of survey methods : a thesis presented in partial fulfilment of the requirements for the degree of Masterate of Business Studies at Massey University [PDF]
, 2004 Registration of colour as a trademark in Qualitex v Jacobsen 1995 paved the way for other companies to register colours they believe have a distinctive association with their brand.
Pfahlert, Amanda
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen Kesatuan, 2023 This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method.
Sandy Wibisono +2 more
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Determinan Purchase Intention: Perspektif Pelanggan Minimarket
Journal of Management and Business Review, 2021 The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Hendika Rizkianti, Kurniawati Kurniawati
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Brand equity analysis to increase health care utilization
Journal of Public Health Research, 2020 Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product.
Ernawaty +4 more
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