Results 11 to 20 of about 5,030,655 (363)
Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
Journal of Marketing Strategies, 2021 The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand ...
Muhammad Habib Dada
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CommIT Journal, 2022 Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies
Andi Supiyandi +2 more
doaj +2 more sources
An interdisciplinary method for brand association research [PDF]
Management Decision, 2014 Purpose – The purpose of this paper is to discuss the current role of qualitative research in the analysis of the relations between brands and consumers in new market spaces, with particular reference to how it can be enhanced with quantitative techniques to study interactions in online communities.
Ranfagni Silvia. +2 more
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The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing [PDF]
Sustainability, 2020 Celebrity endorsement has been regarded as an effective strategy for enterprises to implement sustainable marketing strategies. However, frequent use of celebrity ads renders consumers skeptical of the ads’ and celebrity’s profit-making intent, which may
Ke Zhang, Kineta Hung
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Measuring brand association strength with EEG: A single-trial N400 ERP study. [PDF]
PLoS One, 2019 Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market.
Camarrone F, Van Hulle MM.
europepmc +2 more sources
Pengaruh Brand Awareness, Brand Association, dan Percieved Quality
FORUM EKONOMI, 2018 After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression.
M. Wasil
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Journal of Islamic Marketing, 2022 Purpose This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point.
R. T. Ratnasari +2 more
semanticscholar +1 more source
Open Journal of Business and Management, 2022 Distinctive packaging design and strong brand association are essential elements to increase brand quality and customer loyalty which can insulate a company against competitive actions in a retail environment.
J. Mensah, P. Oppong, Matilda Addae
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, 2016 Being able to determine the equity of a service or goods brand is of paramount importance to marketing practitioners and scholars alike. One way to determine the equity of a brand is through the measurement of brand associations.
Brian S. Gordon +2 more
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Mining and Visualizing Online Web Content Using BAM: Brand Association Map
International Conference on Web and Social Media, 2021 In this paper, we describe our Brand Association Map (BAM) tool which maps and visualizes the way consumers naturally think and talk about brands across billions of unaided conversations online.
Navot Akiva +3 more
semanticscholar +1 more source