Results 291 to 300 of about 849,168 (307)

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Dogan Gursoy
exaly  

Measuring brand association strength: a consumer based brand equity approach

European Journal of Marketing, 2013
Alan French
exaly  

How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Journal of Product and Brand Management, 2016
mobin fatma, Imran Khan, Zillur Rahman
exaly  

Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes

Lancet, The, 2001
exaly  

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

Journal of Marketing, 2008
Jing Lei, Niraj Dawar
exaly  

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

Hodgkin's Disease and Infectious Mononucleosis: Is There a Causal Association?

Ca-A Cancer Journal for Clinicians, 1981
exaly  

The management of clinically localized prostate cancer: guidelines from the American Urological Association

Ca-A Cancer Journal for Clinicians, 1996
exaly  

Brand Associations Bibliometric Analysis

Alexandra Raluca Jelea, Adriana Manolică, Teodora Roman, Patricea Elena Bertea   +3 more
openaire   +1 more source

The influence of brand color identity on brand association and loyalty

Journal of Product and Brand Management, 2019
exaly