Results 291 to 299 of about 5,078,384 (299)

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Sungho Lee, Naveen Donthu, Boonghee Yoo   +2 more
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Ceridwyn KING, Kevin Kam Fung So, Fang Meng   +2 more
exaly  

Brand passion: Antecedents and consequences

Journal of Business Research, 2013
Pierre Valette-Florence
exaly  

Brand relationships through brand reputation and brand tribalism

Journal of Business Research, 2009
Cleopatra Veloutsou
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat   +1 more
exaly  

The study of brand associations for building strategic brand maps

Маркетинг и маркетинговые исследования, 2019
openaire   +1 more source

Managing Leader and Partner Brands: The Brand Association Base

2006
openaire   +1 more source

Brand Associations as a Means for Brand Extensions: An Exploratory Study

2004
Kasper, J.D.P., Strepp, Y., Terblanche, N.   +2 more
openaire   +1 more source

Optimising the brand-to-brand customer interface through the Brand Association base.

openaire