Results 271 to 280 of about 5,078,384 (299)

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Benedikt Eisingerich, Deborah Macinnis, Dawn Iacobucci   +2 more
exaly  

Brand Association

2011
openaire   +1 more source

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello, Bernd Schmitt, J Josko Brakus   +2 more
exaly  

Brand Association

2004
openaire   +1 more source

Brand Awareness, Brand Loyalty, Perceived Quality, Brand Association Brand Preference dan Purchase Intention

, 2018
Angga kusuma, P. Miartana
semanticscholar   +1 more source

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chenting Su
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Ursa Golob, Klement Podnar, Urška Tuškej   +2 more
exaly  

Measuring halal brand association (HalBA) for Islamic banks

, 2016
Suharni Maulan, N. Omar, Maisarah Ahmad
semanticscholar   +1 more source

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Zelia Raposo Santos
exaly  

It's not us, it's you: How threatening self-brand association leads to brand pursuit

, 2016
J. Angle, M. Forehand
semanticscholar   +1 more source