Results 281 to 290 of about 5,078,384 (299)

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Bijoylaxmi Sarmah, Shivam Gupta, Yogesh Dwivedi   +2 more
exaly  

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect

, 2016
Mikael Andéhn, P. DeCosta
semanticscholar   +1 more source

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

, 2015
T. Bouzdine-Chameeva, Alain Ferrand, P. Valette-Florence, Nicolas Chanavat   +3 more
semanticscholar   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique P Becerra   +1 more
exaly