Results 281 to 290 of about 83,803 (311)

Fashion luxury brands through online brand associations

2016
Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.
AIELLO, GAETANO, DONVITO, RAFFAELE, MAZZOLI, VALENTINA, GRAZZINI, LAURA   +3 more
openaire   +1 more source

Destination Brand Associations

2022
Xi Fang, Kalliopi Chatzipanagiotou, Cleopatra Veloutsou   +2 more
openaire   +1 more source

Tasting brands: Associations between brand personality and tastes

Journal of Business Research, 2023
Kosuke Motoki, Takanobu Nakahara, Carlos Velasco   +2 more
openaire   +1 more source

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

Brand Love

Journal of Marketing, 2012
Rajeev Batra, Aaron Ahuvia, Richard P Bagozzi   +2 more
exaly  

Brand Association

2004
openaire   +1 more source

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Brand Associations

2015
openaire   +1 more source

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Bernd Schmitt, Lia Zarantonello
exaly  

Brand Association

2011
openaire   +1 more source