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The role of functional and symbolic brand associations on brand loyalty
Journal of Fashion Marketing and Management, 2015Purpose– The purpose of this paper is to examine the effects of functional (perceived quality) and symbolic (personality congruence, user imagery congruence, brand prestige and brand tribalism) brand associations in attitude and brand loyalty of Generation Y’s consumers towards two categories of luxury fashion brands.Design/methodology/approach– A ...
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Fashion luxury brands through online brand associations
2016Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.
AIELLO, GAETANO +3 more
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Tasting brands: Associations between brand personality and tastes
Journal of Business Research, 2023Kosuke Motoki +2 more
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Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists
, 2019Hee-Jung Park, Timothy J. Lee
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