Results 261 to 270 of about 8,507,249 (288)

Tasting brands: Associations between brand personality and tastes

Journal of Business Research, 2023
Kosuke Motoki, Takanobu Nakahara, Carlos Velasco   +2 more
openaire   +1 more source

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

Brand Love

Journal of Marketing, 2012
Aaron Ahuvia, Richard Bagozzi, Rajeev Batra   +2 more
exaly  

Brand Association

2004
openaire   +1 more source

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chenting Su
exaly  

Brand Associations

2015
openaire   +1 more source

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S Coelho, Zelia Raposo Santos   +2 more
exaly  

Brand Association

2011
openaire   +1 more source

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique P Becerra   +1 more
exaly