Results 81 to 90 of about 5,030,655 (363)

Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer

Market-Tržište, 2019
Purpose – The purpose of this paper is to show how the analysis of brand associations can help to elaborate the cognitive position of a brand. The paper compares brand associations of Hungarian consumers in two product categories, automobiles and alcoholic drinks, in two datasets.
openaire   +4 more sources

Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938

The Brand and Its History, 2020
This article examines the branding and marketing strategies of New Zealand Producers Boards which were established in the early 1920s to coordinate the export of butter and lamb to Britain. The brand ‘New Zealand’ featured prominently in the promotion of
Felicity Barnes, D. Higgins
semanticscholar   +1 more source

Purification tags markedly affect self‐aggregation of CPEB3

FEBS Letters, EarlyView.
Although recombinant proteins are used to study protein aggregation in vitro, uncleaved tags can interfere with accurate interpretation. Our findings demonstrate that His₆‐GFP and His₁₂ tags significantly affect liquid droplet and amyloid fibril formation in the intrinsically disordered region (IDR) of mouse cytoplasmic polyadenylation element‐binding ...
Harunobu Saito, Yujin Lee, Motoharu Ueno, Naotaka Sekiyama, Masatomo So, Ayako Furukawa, Kenji Sugase   +6 more
wiley   +1 more source

Circulating histones as clinical biomarkers in critically ill conditions

FEBS Letters, EarlyView.
Circulating histones are emerging as promising biomarkers in critical illness due to their diagnostic, prognostic, and therapeutic potential. Detection methods such as ELISA and mass spectrometry provide reliable approaches for quantifying histone levels in plasma samples.
José Luis García‐Gimenez, Juan Carlos Ruiz‐Rodríguez, Ricard Ferrer, Raquel Durá, Antonio Artigas, Iván Bajaña, David Bolado López de Andujar, Irene Cánovas‐Cervera, Adrián Ceccato, Luis Chiscano‐Camón, Elena Climent‐Martinez, Georgia García Fernández, Gemma Goma, Verónica Monforte, Beatriz Quevedo‐Sánchez, Adolf Ruiz‐Sanmartín, Antonio Sierra‐Rivera, Nieves Carbonell Monleón   +17 more
wiley   +1 more source

Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus [PDF]

, 2017
Tujuan penelitian ini untuk mengetahui bagaimana pengaruh Brand Image, Brand Association dan Brand Awareness terhadap Repurchase Intention produk smartphone merek ASUS. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Brand Association dan
Santika, I. W. (I), Sari, N. K. (Ni)
core  

Exploring brand associations: an innovative methodological approach [PDF]

European Journal of Marketing, 2014
Purpose– The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consumers of fashion to determine the degree of matching with company-defined brand ...
Crawford Camiciottoli B., RANFAGNI, SILVIA, GUERCINI, SIMONE   +2 more
openaire   +5 more sources

Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants

, 2020
The results showed that perceived quality association has significant and positive influences on intention to re-patronise Shariah-compliant brand restaurants.
Y. L. M. Yusof, Wan Jamaliah Wan Jusoh, Suharni Maulan   +2 more
semanticscholar   +1 more source

Insights into pegRNA design from editing of the cardiomyopathy‐associated phospholamban R14del mutation

FEBS Letters, EarlyView.
This study reveals how prime editing guide RNA (pegRNA) secondary structure and reverse transcriptase template length affect prime editing efficiency in correcting the phospholamban R14del cardiomyopathy‐associated mutation. Insights support the design of structurally optimized enhanced pegRNAs for precise gene therapy.
Bing Yao, Qiangbing Yang, Christian J.B. Snijders Blok, Mark A. Daniels, Pieter A. Doevendans, Raymond Schiffelers, Joost P.G. Sluijter, Zhiyong Lei   +7 more
wiley   +1 more source

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Organizacija
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
doaj   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen AC Merek LG [PDF]

, 2013
This study aimed to examine the effect of brand equity (brand awareness, brand association, brand perception, brand loyalty) to the LG brand AC purchase decision.
., Gunawan
core