Results 91 to 100 of about 340,022 (303)
Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet [PDF]
Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of foods highly advertised on television – both healthy and less healthy.
Arredondo +48 more
core +2 more sources
ABSTRACT Treatment‐associated hepatotoxicity (TAH) is a common complication of pediatric acute lymphoblastic leukemia (ALL) treatment, but genetic risk factors remain poorly understood. We evaluated the SOD2 rs4880 variant in 544 children with ALL at Texas Children's Hospital. After adjusting for demographic and clinical covariates, the rs4880 C allele
Emily J. Mason +14 more
wiley +1 more source
The fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition.
Teddy Ricardo, Nasar Buntu Laulita
doaj +1 more source
Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru [PDF]
This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to ...
Jushermi, J. (Jushermi) +2 more
core
The Instruments of Place Branding: How is it Done? [PDF]
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Ashworth, Gregory
core +1 more source
ABSTRACT Objective To compare the efficacy and safety of roxarestat versus recombinant human erythropoietin (rhEPO) in the management of renal anemia in patients undergoing maintenance hemodialysis. Methods This was a prospective, open‐label, randomized controlled trial.
Lingling Chen, Junjie Zhu, Qiaonan Ge
wiley +1 more source
An exploratory qualitative study of brand associations as a means for brand extensions: Part 2
One of the more familiar means to capitalise on the reputation of an established brand, is to use the brand name to introduce new products in a different product category. Various factors impact on the extent to which brand extensions can benefit from or
H Kasper, Y Strepp, NS Terblanche
doaj +1 more source
CHILDREN THOUGHTS about BRANDS [PDF]
The paper explores theoretically and empirically the brand concept among children. Group interviews were conducted to examine the children’s associations to this concept.
Ana Côrte-Real, Paulo Lencastre
core
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN MENGGUNAKAN JASA DI CV.QITARABU JAYA UTAMA : Survey pada Travel Agent yang menggunakan jasa transportasi pariwisata CV.Qitarabu Jaya Utama [PDF]
Industri jasa transportasi pariwisata merupakan salah satu bagian dari industri pariwisata yang bersinergi, terlihat dari peningkatan jumlah perusahaan jasa transportasi pariwisata di Jawa Barat yang meningkat setiap tahun.
Akhbar, Boby
core
Impact of symbolic product design on brand evaluations [PDF]
Purpose – The purpose of this paper is to investigate the impact of symbolic product information (symbolic product design) on consumers’ perceived brand evaluations.
Brunner, Christian Boris +3 more
core +1 more source

