Results 91 to 100 of about 340,022 (303)

Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet [PDF]

open access: yes, 2014
Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of foods highly advertised on television – both healthy and less healthy.
Arredondo   +48 more
core   +2 more sources

Ethnic Differences in the Association Between SOD2 rs4880 and Hepatotoxicity in Pediatric Acute Lymphoblastic Leukemia: A Report From the REDIAL Consortium

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Treatment‐associated hepatotoxicity (TAH) is a common complication of pediatric acute lymphoblastic leukemia (ALL) treatment, but genetic risk factors remain poorly understood. We evaluated the SOD2 rs4880 variant in 544 children with ALL at Texas Children's Hospital. After adjusting for demographic and clinical covariates, the rs4880 C allele
Emily J. Mason   +14 more
wiley   +1 more source

Analysis of the Influence of Brand Loyalty, Brand Association, Brand Awareness, Perceived Quality, and Country Image on Purchase Intention at Uniqlo Brand in Batam City

open access: yesJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
The fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition.
Teddy Ricardo, Nasar Buntu Laulita
doaj   +1 more source

Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru [PDF]

open access: yes, 2015
This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to ...
Jushermi, J. (Jushermi)   +2 more
core  

The Instruments of Place Branding: How is it Done? [PDF]

open access: yes, 2009
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Ashworth, Gregory
core   +1 more source

Efficacy and Safety Analysis of Roxarestat in Regulating Renal Anemia in Patients on Maintenance Hemodialysis

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Objective To compare the efficacy and safety of roxarestat versus recombinant human erythropoietin (rhEPO) in the management of renal anemia in patients undergoing maintenance hemodialysis. Methods This was a prospective, open‐label, randomized controlled trial.
Lingling Chen, Junjie Zhu, Qiaonan Ge
wiley   +1 more source

An exploratory qualitative study of brand associations as a means for brand extensions: Part 2

open access: yesSouth African Journal of Economic and Management Sciences, 2014
One of the more familiar means to capitalise on the reputation of an established brand, is to use the brand name to introduce new products in a different product category. Various factors impact on the extent to which brand extensions can benefit from or
H Kasper, Y Strepp, NS Terblanche
doaj   +1 more source

CHILDREN THOUGHTS about BRANDS [PDF]

open access: yes
The paper explores theoretically and empirically the brand concept among children. Group interviews were conducted to examine the children’s associations to this concept.
Ana Côrte-Real, Paulo Lencastre
core  

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN MENGGUNAKAN JASA DI CV.QITARABU JAYA UTAMA : Survey pada Travel Agent yang menggunakan jasa transportasi pariwisata CV.Qitarabu Jaya Utama [PDF]

open access: yes, 2015
Industri jasa transportasi pariwisata merupakan salah satu bagian dari industri pariwisata yang bersinergi, terlihat dari peningkatan jumlah perusahaan jasa transportasi pariwisata di Jawa Barat yang meningkat setiap tahun.
Akhbar, Boby
core  

Impact of symbolic product design on brand evaluations [PDF]

open access: yes, 2016
Purpose – The purpose of this paper is to investigate the impact of symbolic product information (symbolic product design) on consumers’ perceived brand evaluations.
Brunner, Christian Boris   +3 more
core   +1 more source

Home - About - Disclaimer - Privacy