Results 131 to 140 of about 340,022 (303)

Identifying Brand Association Patterns Across the Psychological Continuum Model Stages: The Case of Winter Sports

open access: yesTourism and Hospitality
The positive economic, social, and environmental influences of the active sport tourism market are well documented today. This study aimed to map brand association patterns across the different stages of the Psychological Continuum Model (PCM) within the
Thomas Karagiorgos   +5 more
doaj   +1 more source

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [PDF]

open access: yesمطالعات رفتار مصرف کننده., 2014
Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of
Meysam Shirkhodaie Meysam Shirkhodaie1   +2 more
doaj  

Sequence determinants of RNA G‐quadruplex unfolding by Arg‐rich regions

open access: yesFEBS Letters, EarlyView.
We show that Arg‐rich peptides selectively unfold RNA G‐quadruplexes, but not RNA stem‐loops or DNA/RNA duplexes. This length‐dependent activity is inhibited by acidic residues and is conserved among SR and SR‐related proteins (SRSF1, SRSF3, SRSF9, U1‐70K, and U2AF1).
Naiduwadura Ivon Upekala De Silva   +10 more
wiley   +1 more source

Consumer Reaction: Linking Consumer Associations and Cultural Values [PDF]

open access: yesPakistan Journal of Commerce and Social Sciences, 2017
Brand is one of the most important resources of the company. It contains worth not only for the company but also for the consumers. The objective of this study is to examine the effect of brand associations on consumer reaction, brand associations are ...
Orangzab (Corresponding author)
doaj  

Analisis Perbandingan Brand Equity Produk Obat Anti Nyamuk Oles Merek Autan dengan Merek Soffel di Kota Denpasar [PDF]

open access: yes, 2014
This study aims to determine differences in brand equity as well as as its elements (brand awarenss, brand associations, brand perceived quality, and brand loyalty) between repellent product with brand Autan and Soffel.
Armandhani, H. (Herdian)   +1 more
core  

The (Glg)ABCs of cyanobacteria: modelling of glycogen synthesis and functional divergence of glycogen synthases in Synechocystis sp. PCC 6803

open access: yesFEBS Letters, EarlyView.
We reconstituted Synechocystis glycogen synthesis in vitro from purified enzymes and showed that two GlgA isoenzymes produce glycogen with different architectures: GlgA1 yields denser, highly branched glycogen, whereas GlgA2 synthesizes longer, less‐branched chains.
Kenric Lee   +3 more
wiley   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mobil Kia Picanto (Studi Pada Konsumen Kia Picanto Di Dealer Kia Mobil Dinamika Semarang) [PDF]

open access: yes, 2015
Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car.
Hidayat, W. (Wahyu)   +2 more
core  

Structural biology of ferritin nanocages

open access: yesFEBS Letters, EarlyView.
Ferritin is a conserved iron‐storage protein that sequesters iron as a ferric mineral core within a nanocage, protecting cells from oxidative damage and maintaining iron homeostasis. This review discusses ferritin biology, structure, and function, and highlights recent cryo‐EM studies revealing mechanisms of ferritinophagy, cellular iron uptake, and ...
Eloise Mastrangelo, Flavio Di Pisa
wiley   +1 more source

AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY [PDF]

open access: yes
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand ...
Moisescu Ovidiu Ioan
core   +3 more sources

Brand positioning strategies : an expiremental test ot two types of benefit differentiation [PDF]

open access: yes, 2012
The purpose of this study is to examine associative- and instrumental benefit differentiation based on secondary associations as part of brand positioning.
Hem, Alexander Farestvedt   +1 more
core  

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