Results 141 to 150 of about 33,933 (302)

Generating global brand equity through corporate social responsibility to key stakeholders [PDF]

In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres, Tammo H. A. Bijmolt, Josep A. Tribó   +2 more
core   +4 more sources

PENGARUH BRAND EQUITY SEPEDA MOTOR TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pengguna Sepeda Motor Honda Pada Mahasiswa Universitas Muhammadiyah Magelang)

Jurnal Analisis Bisnis Ekonomi, 2017
This is a research which observes the influence Brand Equity motorcycle’s to customer saisfaction to Honda’s user university student,. Muhammadiyah Magealang University, Brand Equity is measured through variabel such as brand loyalty, brand awareness ...
Lukluk Atul, Jangkung Admadi
doaj  

Analysis of the Influence of Brand Association, Brand Image, Brand Awareness, and Brand Loyalty on Brand Equity of Telon Oil

International Journal of Science and Society
This research aims to analyze the influence of brand association, brand image, brand awareness, and brand loyalty on brand equity of telon oil. This research uses a quantitative approach with the sample in the study being women or men aged 25 – 55 years and who have used My Baby telon oil.
Rony Indrayana, null Faizatun, null Derriawan   +2 more
openaire   +1 more source

Circular RNA expression landscapes in myelodysplastic neoplasms: Associations with mutational signatures and disease progression

Molecular Oncology, EarlyView.
In this explorative study, the abundance of circular RNA molecules in bone marrow stem cells was found to be elevated in patients with high‐risk myelodysplastic neoplasms, and to be associated with an increased risk of progression to acute myeloid leukemia.
Eileen Wedge, Morten Tulstrup, Gabriele Todisco, Pedro Moura, Christophe Côme, Jakob Werner Hansen, Jakob Schmidt Jespersen, Balthasar Schlotmann, Maria Creignou, Mette Dahl, Claudia Schöllkopf, Klas Raaschou‐Jensen, Krister Wennerberg, Bo Porse, Joachim Weischenfeldt, Eva Hellström‐Lindberg, Lasse Sommer Kristensen, Kirsten Grønbæk   +17 more
wiley   +1 more source

The influence of product design on establishing brand equity

, 2008
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
core  

Collection of Brand Association for Brand Management

Kodo Keiryogaku (The Japanese Journal of Behaviormetrics), 2013
openaire   +3 more sources

Subtype‐specific enhancer RNAs define transcriptional regulators and prognosis in breast cancers

Molecular Oncology, EarlyView.
This study employed machine learning methodologies to perform the subtype‐specific classification of RNA‐seq data sets, which are mapped on enhancers from TCGA‐derived breast cancer patients. Their integration with gene expression (referred to as ProxCReAM eRNAs) and chromatin accessibility profiles has the potential to identify lineage‐specific and ...
Aamena Y. Patel, Peyman Zarrineh, Nathnael T. Tuffa, Jigar H. Sheth, Sumitra Mohan, Mudassar Iqbal, Sankari Nagarajan   +6 more
wiley   +1 more source

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis [PDF]

This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would ...
Al Rosenbloom, James E. Haefner, Zsuzsa Deli-Gray   +2 more
core  

Brand loyalty in Turkish soccer: Assessing the relationship between brand associations and brand loyalty [PDF]

, 2005
ÖZET Bu çalışma, profesyonel Türk futbolundaki sadakat ve çağrışımların arasındaki ilişkiyi incelemektedir. Çalışma, 2001 yılında Gladden ve Funk'm Amerika'da yapmış oldukları profesyonel sporlardaki (bu çalışma spor ayırt etmemiştir) sadakat ve çağrışımları inceledikleri çalışmadan esinlenilmiştir.
openaire   +1 more source

Dimethyl fumarate combined with cisplatin at subcytotoxic doses sensitizes cervical cancer toward ferroptosis and apoptosis through GSH restriction and p53 (re)activation

Molecular Oncology, EarlyView.
Dimethyl fumarate (DMF) reduces growth of HPV‐positive cervical cancer spheroids and induces ferroptosis in cervical cancer cells via blocking SLC7A11/Glutathione (GSH) axis. Combination of subcytotoxic doses of DMF and cisplatin (CDDP) further suppresses spheroid growth and drives cell death in 2D culture models.
Carolina Punziano, Giuseppina Minopoli, Simona Romano, Laura Marrone, Katia Aquilano, Maria Lina Tornesello, Raffaella Faraonio   +6 more
wiley   +1 more source