Results 321 to 330 of about 2,297,855 (333)

Social eWOM: does it affect the brand attitude and purchase intention of brands?

, 2017
Chetna Kudeshia, Amresh Kumar
semanticscholar   +1 more source

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

, 2019
E. S. Rhee, W. Jung
semanticscholar   +1 more source

Attitudes Toward the Brand

2015
openaire   +1 more source

The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

Korea International Trade Research Institute, 2019
Jong-Beom KIM, Jin-Hwan Kim
openaire   +1 more source

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Industrial management & data systems, 2017
Eui-Bang Lee, Sang-Gun Lee, Changgyu Yang   +2 more
semanticscholar   +1 more source

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention

, 2019
R. Singh, Neelotpaul Banerjee
semanticscholar   +1 more source

Effect of Brand Attitude, Brand Affect and Brand Characteristic on Consumer Brand Axtention Attitude with Brand Loyalty as Intervening Variable

openaire   +1 more source

Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude

, 2018
Daniela Langaro, P. Rita, Maria de Fátima Salgueiro   +2 more
semanticscholar   +1 more source

Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty

Journal of Communication Design, 2020
openaire   +1 more source

The Impact of Social Media Advertisement Awareness on Brand Awareness, Brand Image, Brand Attitude and Brand Loyalty: A Research on University Students

, 2019
Reha Saydan, Bulut Dülek
semanticscholar   +1 more source