Results 241 to 250 of about 796,918 (306)
Bangla-MedER: An annotated Bangla dataset for multi-type medical entity recognition from medical text. [PDF]
Data BriefSheikh R +5 more
europepmc +1 more source
Research on influencer marketing strategies based on double-layer network game theory. [PDF]
PLoS OneQiu Z, Han H, Chen Y, Wang T.
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Marketing Science, 2008
Which marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms' postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achieve this aim we formulate a Bayesian
M. Berk Ataman +2 more
openaire +2 more sources
Which marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms' postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achieve this aim we formulate a Bayesian
M. Berk Ataman +2 more
openaire +2 more sources
Design Management Journal (Former Series), 1997
CATERPILLAR MEANS great earth‐moving equipment. But as Bonnie Briggs explains, the attributes embodied in the Cat brand and its visual expression have meaning and economic value far beyond the realm of heavy machinery. As the company has become more involved in brand extensions, it has come to a better understanding of the Caterpillar brand, as well as
openaire +1 more source
CATERPILLAR MEANS great earth‐moving equipment. But as Bonnie Briggs explains, the attributes embodied in the Cat brand and its visual expression have meaning and economic value far beyond the realm of heavy machinery. As the company has become more involved in brand extensions, it has come to a better understanding of the Caterpillar brand, as well as
openaire +1 more source
2013
The first and third instances are such glaring examples of poor brand management that you may have found them a little painful to read. Josie too quickly downplays her academic experiences, and Molly opens conversation by focusing on what she doesn’t want to do. Jada, however, seizes an opportunity to work her brand statement directly into the start of
James Hamerstone, Lindsay Musser Hough
openaire +2 more sources
The first and third instances are such glaring examples of poor brand management that you may have found them a little painful to read. Josie too quickly downplays her academic experiences, and Molly opens conversation by focusing on what she doesn’t want to do. Jada, however, seizes an opportunity to work her brand statement directly into the start of
James Hamerstone, Lindsay Musser Hough
openaire +2 more sources
2022
Luxury brands took to online selling belatedly, but they realized that they must be where their customers are. But this posed a problem for them: how could they maintain their aura of exclusivity in an online world, where e-commerce portals selling discount items are just a click away?
openaire +1 more source
Luxury brands took to online selling belatedly, but they realized that they must be where their customers are. But this posed a problem for them: how could they maintain their aura of exclusivity in an online world, where e-commerce portals selling discount items are just a click away?
openaire +1 more source
Journal of Marketing, 2002
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers.
McAlexander, James H. +2 more
openaire +2 more sources
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers.
McAlexander, James H. +2 more
openaire +2 more sources