Results 251 to 260 of about 796,918 (306)
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2017
Nowadays, many professionals of different areas of expertise have found themselves at the needs to incorporate in the digital world, their personal digital branding as a result of entrepreneurship projects, or as a crisis of business sectors. A different phenomenon occurs in the academic field; the researchers are forced to incorporate themselves in ...
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Nowadays, many professionals of different areas of expertise have found themselves at the needs to incorporate in the digital world, their personal digital branding as a result of entrepreneurship projects, or as a crisis of business sectors. A different phenomenon occurs in the academic field; the researchers are forced to incorporate themselves in ...
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Corporate Reputation Review, 2003
Modern Marketing is seeing the proliferation of a new communication platform: brand locations. Brand locations are places where the target audience of a company or nation is attracted to and presented a ‘life’ experience of aspects of the firm's or country's image, philosophy, and products.
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Modern Marketing is seeing the proliferation of a new communication platform: brand locations. Brand locations are places where the target audience of a company or nation is attracted to and presented a ‘life’ experience of aspects of the firm's or country's image, philosophy, and products.
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2018
In this chapter, we dissect the sense of smell and see how brands like Chanel, Maxim’s de Paris, and Montblanc involve celebrities and turn trends into classics, making the most of our biochemical urge to imitate successful individuals. We also use the Influencers’ map to find the right brand ambassadors.
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In this chapter, we dissect the sense of smell and see how brands like Chanel, Maxim’s de Paris, and Montblanc involve celebrities and turn trends into classics, making the most of our biochemical urge to imitate successful individuals. We also use the Influencers’ map to find the right brand ambassadors.
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Introduction: Building Destination Brands
Tourism Analysis, 2007J. Gnoth +3 more
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In an era where environmental consciousness is paramount, building sustainable brands has become a critical goal for businesses worldwide. This study explores the synergistic effects of influencer marketing, brand evangelism, and data-driven strategies on sustainable brand development.
Yamijala Suryanarayana Murthy +3 more
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Yamijala Suryanarayana Murthy +3 more
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Building brand credibility: The role of involvement, identification, reputation and attachment
Journal of Retailing and Consumer Services, 2022Sebastian Molinillo +2 more
exaly