Results 271 to 280 of about 796,918 (306)

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Klement Podnar
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn King, Simon Hudson   +2 more
exaly  

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research, 2016
Chanaka Jayawardhena, Mohamed H Elsharnouby, Tamer H Elsharnouby   +2 more
exaly  

Building brand commitment: A behavioural approach to internal brand management

Journal of Brand Management, 2005
Christoph Burmann
exaly  

‘Building Strong Brands’

Journal of Brand Management, 1996
openaire   +1 more source

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Computers in Human Behavior, 2015
Nuan Luo, Mingli Zhang
exaly  

Building brand cultures

2017
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis   +2 more
openaire   +1 more source

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Journal of Marketing Management, 2005
Christine Vallaster
exaly  

Brand Building ČT24

2007
This bachelor thesis is concerned with CT24 - digital news channel operated by Czech public broadcaster Ceska televize (Czech Television). Thesis covers the development of the brand of this channel and its practical impact. Documents how the brand succeeded in getting into general knowledge even though the coverage with digital television signal is ...
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly