Results 311 to 320 of about 65,317 (357)

Corporate brand communication

Corporate brand communication represents a distinctive approach to corporate communication by focusing on the corporate brand. Adopting a total corporate communication perspective, corporate brand communication comprises, promissory, primary, secondary, tertiary, and quaternary communication. Increasingly, organizations focus on their corporate brand/s
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The Effect of Brand Communication on Brand Equity

Asian Journal of Research in Business Economics and Management, 2015
Brands are important in the consumer markets. They are the interface between consumers and the company, and consumers may develop trust and loyalty to brands. The aim of this study is to investigate the effects of brand communication in brand equity. Data were collected through random questionnaires consumers. 260 questionnaires were distributed in the
Hamed Karamian, Fatemeh Farahani, Majid Heidari Dehkordi, Saeed Latifi   +3 more
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Brand Communities

2012
Im Mittelpunkt dieser Arbeit stehen die kulturellen online Brand Communities. Dazu wurde der Forschungsstand der normalen (online) Brand Communities als Basis genau untersucht. Es wird auf virtual Communites, Social Networks und im Folgenden auf online Brand Communities eingegangen.
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The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities

2016
Social media, and specifically brand-based online communities, have revolutionized consumer-brand interactions. For the first time ever, the brand itself can converse with consumers. Hence a key question emerges: how should brands communicate with their fans in these communities?
Anaïs Gretry, Csilla Horváth, Allard van Riel   +2 more
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Brand knowledge, brand community and brand engagement

2021
Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti   +2 more
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Brand communication

2014
Nell'offrire un inquadramento sintetico ma esaustivo sul tema della gestione e comunicazione della marca, dapprima il libro illustra con chiarezza costrutti e concetti che definiscono il brand in letteratura, poi affront ain dettaglio le diverse fasi della vita della marca, e approfondisce la centralità del processo comunicativo nella progettazione di
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Drivers of brand community engagement

Journal of Retailing and Consumer Services, 2020
Jitender Kumar, Vikas Kumar
exaly  

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority

International Journal of Web Based Communities, 2021
Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal   +2 more
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Brand Communities

2023
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The Role of Brand Communities on Brand Loyalty

2018
Rekabetin yoğun olduğu günümüzde firmalar, gerektüketicileri ile güçlü ilişkiler kurabilmek gerekse marka sadakatinigüçlendirmek adına birçok iletişim çalışması gerçekleştirmektedir. Teknolojiningelişimine bağlı olarak hem firmaların günümüzde iletişim çalışmalarınıİnternet ortamına taşıdığı hem de tüketicilerin zamanlarının büyük bir bölümünüçevrimiçi
BABÜR TOSUN, Nurhan, TURFANDA, Sezgi
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