Results 331 to 340 of about 65,317 (357)

Social versus psychological brand community: The role of psychological sense of brand community

Journal of Business Research, 2008
Brad D Carlson, Tracy A Suter, Tom J Brown   +2 more
exaly  

Branded communication

2023
openaire   +1 more source

Brand Communities

2006
openaire   +2 more sources

How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

International Journal of Information Management, 2016
Nuan Luo, Mingli Zhang, Yu Wang
exaly  

Brand negativity: a relational perspective on anti-brand community participation

European Journal of Marketing, 2020
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas   +2 more
exaly  

Brand Communications

2023
openaire   +1 more source

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Computers in Human Behavior, 2015
Nuan Luo, Mingli Zhang, Wenhua Liu
exaly  

Consumer engagement in a virtual brand community: An exploratory analysis

Journal of Business Research, 2013
Roderick J Brodie, Biljana Jurić, Linda D Hollebeek   +2 more
exaly  

Brand Communities

2016
openaire   +3 more sources

Brand Communities

2011
openaire   +2 more sources