Results 341 to 350 of about 65,317 (357)

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Journal of Business Research, 2015
Karine Raies, Hans Mühlbacher, Marie-Laure Gavard-Perret   +2 more
exaly  

Online brand community engagement: Scale development and validation

Journal of Business Research, 2015
Brian J Baldus, Clay M Voorhees, Roger Calantone   +2 more
exaly  

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents

Journal of Business Research, 2012
Hsien-Tung Tsai, Ya-Ling Chiu
exaly  

The bright side and dark side of group heterogeneity within online brand community

Journal of Product and Brand Management, 2019
Junyun Liao, Yulang Guo
exaly  

Brand communities

Jens Hagelstein, Ansgar Zerfass
openaire   +2 more sources

Brand Communications II

openaire   +1 more source

Online brand community response to negative brand events: the role of group eWOM

Internet Research, 2013
exaly  

Influence of consumer attitude toward online brand community on revisit intention and brand trust

Journal of Retailing and Consumer Services, 2014
exaly  

Brand Communities

2015
openaire   +1 more source