Results 321 to 330 of about 65,317 (357)

The dual concept of consumer value in social media brand community: A trust transfer perspective

International Journal of Information Management, 2021
Xuequn Wang, Yichuan Wang, Xiaolin Lin   +2 more
exaly  

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

Brand Communities

WiSt - Wirtschaftswissenschaftliches Studium, 2008
Kai-Uwe Hellmann, Peter Kenning
openaire   +1 more source

Branding and Brand Communications

Ross Curran, Babak Taheri
openaire   +1 more source

The roles of brand community and community engagement in building brand trust on social media

Computers in Human Behavior, 2014
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard   +2 more
exaly  

Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms

Journal of Retailing and Consumer Services, 2018
Jitender Kumar
exaly  

Brand Communication Based on Brand Gender

2012
A core task of marketing is the enhancement of brand equity. This is significantly influenced by brand personality. A person's most prominent characteristic is his or her gender. Pronounced masculinity or femininity is perceived as particularly attractive. This article transfers this phenomenon on to brands.
van Tilburg, Miriam, Lieven, Theo
openaire   +1 more source

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Are Facebook brand community members truly loyal to the brand?

Computers in Human Behavior, 2015
Juha Munnukka, Heikki Karjaluoto
exaly