Results 11 to 20 of about 17,179 (288)
The effect of brand community on brand characteristics [PDF]
مدیریت بازرگانی, 2014 The current research aims to examine the effect of brand community on brand characteristics.The model of this research has been formed with using variables including brand community identification, brand community commitment, brand identification, brand ...
Akram Eghbali +2 more
doaj +2 more sources
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers [PDF]
Journal of Marketing Communications, 2023 Brand community engagement in the virtual environment during a brand crisis has gained attention from firms and marketing scholars due to innovative technologies. However, there is a limited empirical insight into its antecedents and consequences.
Nikhashemi, S.R. +2 more
core +5 more sources
, 2021 Brand loyalty and consumer brand engagement have become increasingly important as people interact more and more on the interactive web. However, despite the growing importance of brand loyalty within virtual brand communities, insights into the driving factors, motivations and outcomes remain limited, as investigated in this research.
Callaert, Charlotte
openaire +2 more sources
Agricultural and Resource EconomicsPurpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Liudmyla Tarasovych +4 more
doaj +2 more sources
Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
doaj +1 more source
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction [PDF]
Journal of Retailing and Consumer Services, 2017 This study integrates consumer-brand identification and customer satisfaction as core relationship drivers to study their interrelationships as well as the effects on customer loyalty and word-of-mouth communication. Considering multiple interacting targets of identification in brand communities, the empirical study unfolds the multifaceted, context ...
Popp, B, Woratschek, H
openaire +3 more sources
Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
doaj +1 more source
Proceedings, 2023 Consumer identification with brands has received extensive attention in the fields of consumer behavior and psychology. Such consumer-brand identification is conceptualized through the term “brand community”.
Doha Saleh Almutawaa +4 more
doaj +1 more source
How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement
Asian Journal of Technology Management, 2021 Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
doaj +1 more source
Journal Communication Spectrum, 2018 This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community ...
Puti Rosdiana, M. Gunawan Alif
doaj +1 more source