Results 31 to 40 of about 7,735,584 (243)

Developing Brand Relationship Quality through Online Brand Communities [PDF]

Pakistan Journal of Commerce and Social Sciences, 2017
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj  

“Net” value co-creation: The effect of interactions on consumer citizenship behavior in online travel communities

Frontiers in Psychology, 2022
Online traveling community is initiated by companies, but its survival is inextricably linked to consumer citizenship behavior (e.g., out-group recommendation, in-group helping, and inward response).
Biyu Guan, Haiquan Chen, Yunhao Liu, Rui Liu, Ailing Wu   +4 more
doaj   +1 more source

Normative community pressure in brand community: a study of young entrepreneurs community of mandiri bank

Journal of Economics, Business & Accountancy Ventura, 2019
Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes.
Lindiawati Lindiawati, Indrianawati Usman, Sri Wahyuni Astuti   +2 more
doaj   +1 more source

The Role of CSR Engagement in Customer-Company Identification and Behavioral Intention During the COVID-19 Pandemic

Frontiers in Psychology, 2021
The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media.
Yanqin Wu, Wenzhong Zhu
doaj   +1 more source

Bank identification and perceived bank brand personality: A gender comparison [PDF]

Innovative Marketing
Understanding how gender impacts millennial retail banking customers’ bank identification, as well as their perceptions of bank brand personalities, is important, given that retail banks need to effectively segment their markets and develop targeted ...
Marko van Deventer
doaj   +1 more source

Exploring the influences of virtual brand community members’ interaction on brand loyalty

South African Journal of Information Management
Background: With the rapid development of Internet technology and social media, a growing number of companies now not only transfer their traditional offline business interactions to online but also engage in online customer relationship management ...
Lihong Deng, Fei Liu, Jing He, Wenwen Yin, Xiangyin Kong   +4 more
doaj   +1 more source

Student Advocacy in Higher Education: The Roles of Institutional DEI, Online Brand Community Engagement, and Service Quality

Education Sciences
This study examines how perceived institutional diversity, equity, and inclusion, online brand community engagement, and service quality shape student advocacy in higher education through brand attitude and student-university identification.
Eleni Vezali, Marius Claudiu Langa, Adriana Nicoleta Lazăr, Şehnaz Okkiran, Burak Yaprak   +4 more
doaj   +1 more source

Evidence‐Informed Multidisciplinary Consensus Guidance for the Psychosocial Care of Adolescents With High‐Risk Cancer: Recommendations From the Italian Association of Pediatric Hematology and Oncology

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Adolescents with high‐risk cancer face complex developmental, psychosocial, and ethical challenges that extend beyond disease‐directed treatment. Although international recommendations exist for communication, psychosocial care, pediatric palliative care, survivorship, and shared decision‐making, these have largely evolved within ...
Johanna M. C. Blom, Dorella Scarponi, Giulia Zucchetti, Teresa Perillo, Maria Montanaro, Elisa Marconi, Chiara Rutigliano, Paolo Colavero, Paola Quarello, Marina Bertolotti, Monica Cellini, Carlo Clerici, Maurizio Mascarin, Francesca Bomben, Andrea Ferrari, the expert workgroup   +15 more
wiley   +1 more source

Bridging the Loneliness Gap: Depression, Connectivity, and Isolation in Pediatric Oncology Patients and Their Peers

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld, Scott H. Maurer, Michelle D. Watkinson, John Nury, Elise Barberis, Molly C. Mack   +5 more
wiley   +1 more source

Situational and communication content in the framework of SMM brand promotion in social networks

Цифровая социология, 2023
In the article the authors present the study results of the content use in SMM promotion. Information is given about the types of content, situational and communication contents are considered.
K. A. Arzhanova, A. I. Eremeeva
doaj   +1 more source