Results 31 to 40 of about 17,179 (288)
Bank identification and perceived bank brand personality: A gender comparison [PDF]
Innovative MarketingUnderstanding how gender impacts millennial retail banking customers’ bank identification, as well as their perceptions of bank brand personalities, is important, given that retail banks need to effectively segment their markets and develop targeted ...
Marko van Deventer
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Asean Marketing Journal, 2022 Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived brand image, brand identification, and their effect to brand love in the context of video game modification online communities. Design/methodology/approach: This is quantitative research with three independent variables (Perceived ...
openaire +2 more sources
Exploring the influences of virtual brand community members’ interaction on brand loyalty
South African Journal of Information ManagementBackground: With the rapid development of Internet technology and social media, a growing number of companies now not only transfer their traditional offline business interactions to online but also engage in online customer relationship management ...
Lihong Deng +4 more
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Situational and communication content in the framework of SMM brand promotion in social networks
Цифровая социология, 2023 In the article the authors present the study results of the content use in SMM promotion. Information is given about the types of content, situational and communication contents are considered.
K. A. Arzhanova, A. I. Eremeeva
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Beneficium, 2022 The creation of a university brand in modern social, economic and political conditions is becoming a strategically important step aimed at forming the competitive advantages of a certain university and broadcasting them not only to the target audience ...
Narine R. Khachaturyan / Наринэ Р. Хачатурян
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Frontiers in Psychology, 2020 This research investigates the novel link between consumers’ support for underdog brands and their ethical expectations of such brands and finds that the underdog brand positioning may not always be beneficial.
Yaeri Kim, Yaeri Kim, Kiwan Park
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu +8 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker +11 more
wiley +1 more source
Research on social e-commerce marketing model innovation of craft beer under digital background [PDF]
Zhongguo niangzaoUsing managers of craft beer enterprises, operators of social e-commerce platforms, and consumers of craft beer as research samples, an innovative marketing model of social e-commerce for craft beer was constructed by applying grounded theory.
WANG Chonghong, WEI Yunyi, ZHANG Yuanji
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The Identification of the Effective Key Propellants in the Essence of the Brand of Target Tourism Villages (Case Study: Saman County in Chahar Mahal and Bakhtiari Province) [PDF]
Pizhūhish va barnāmah/rīzī-i rūstāyī, 2018 Purpose- The present study has two major purposes; the first of which is the identification of the key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province, and the second purpose is ...
Majid Farhadi Uonaki +2 more
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