Results 21 to 30 of about 17,179 (288)
International Journal of Innovative Research and Scientific Studies, 2022 The effect of online brand communities’ value creation practices on brand identification and community identification was examined using social identity theory as a theoretical background of this study. In examining their relationship, this study defined the practices that relate to the focal brand as both brand use and impression management whereas ...
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An exploration study to find important factors influencing on brand identification [PDF]
Management Science Letters, 2013 Building a famous brand often makes it possible to have sustainable growth in competitive market. A good brand name plays an important role on increasing word of mouth advertisement, the number of loyal customers and repurchase habits.
Naser Azad +4 more
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Future Business Journal, 2023 Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance.
David Amani
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Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
Jurnal Ekonomi Modernisasi, 2017 This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
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Frontiers in Psychology, 2022 Online traveling community is initiated by companies, but its survival is inextricably linked to consumer citizenship behavior (e.g., out-group recommendation, in-group helping, and inward response).
Biyu Guan +4 more
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Frontiers in Psychology, 2021 The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media.
Yanqin Wu, Wenzhong Zhu
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Tracing the ethnocentric tendencies of Iranian clothing buyers [PDF]
کاوشهای مدیریت بازرگانی, 2023 Introduction: Over the last three decades, consumer nationalism or consumer ethnicity has been discussed in scientific community, specifically in the consumer behavior arena.
Morteza Maddah +2 more
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Developing Brand Relationship Quality through Online Brand Communities [PDF]
Pakistan Journal of Commerce and Social Sciences, 2017 Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
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Journal of Economics, Business & Accountancy Ventura, 2019 Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes.
Lindiawati Lindiawati +2 more
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The Effect of Interpersonal Relationships on Brand Community
, 2011 This study investigates the interaction between online interpersonal relationships, community engagement, and brand community identification, and how these interactions influence brand identification and repurchase intention.
Lee, Yueh-hua; Chang, Wei-lun
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