Results 21 to 30 of about 7,735,584 (243)
Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
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Proceedings, 2023 Consumer identification with brands has received extensive attention in the fields of consumer behavior and psychology. Such consumer-brand identification is conceptualized through the term “brand community”.
Doha Saleh Almutawaa +4 more
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How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement
Asian Journal of Technology Management, 2021 Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
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Pengaruh Communication, Rituals/symbols, Brand History, Serta Brand Community Identification Terhadap Emotional Attachment Djarum Black Motor Community (BMC) Di Surabaya [PDF]
, 2013 Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh communication, rituals/symbols, brand history terhadap brand community identification serta pengaruh brand community identification terhadap emotional attachment Djarum Black Motor ...
SUDIANTO, VIVI
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Journal Communication Spectrum, 2018 This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community ...
Puti Rosdiana, M. Gunawan Alif
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An exploration study to find important factors influencing on brand identification [PDF]
Management Science Letters, 2013 Building a famous brand often makes it possible to have sustainable growth in competitive market. A good brand name plays an important role on increasing word of mouth advertisement, the number of loyal customers and repurchase habits.
Naser Azad +4 more
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Journal of Business and Behavioural Entrepreneurship, 2019 Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty.
DAVID AMANI
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Future Business Journal, 2023 Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance.
David Amani
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What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence [PDF]
, 2023 This research examines the influence of brand community identification (BCI) on three measures of sponsorship effectiveness—brand advocacy, purchase intention, and sponsor-brand choice.
Kuanr, Abhisek +7 more
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Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
Jurnal Ekonomi Modernisasi, 2017 This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
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