Results 231 to 240 of about 7,735,584 (243)

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority

International Journal of Web Based Communities, 2021
Raouf Ahmad Rather
exaly  

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Journal of Retailing and Consumer Services, 2017
Herbert Woratschek, Bastian Popp
exaly  

How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

International Journal of Information Management, 2016
Mingli Zhang, Nuan Luo, Yu Wang
exaly  

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers

Journal of Business Research, 2019
Melek Demiray, Sebnem Burnaz
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly  

Analysis of consumers’ response to brand community integration and brand identification

Journal of Brand Management, 2014
Estrella Diaz Sanchez
exaly  

Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification

Journal of Product and Brand Management, 2020
Matti Haverila
exaly  

Brand community identification matters: a dual value-creation routes framework

Journal of Product and Brand Management, 2019
Heng-Chiang Huang, Shih-Ju Wang
exaly  

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

Internet Research, 2017
Maria Sicilia, Manuela Lopez
exaly  

Consumer Confidence, Identification, and a Brand Attitude according to the On-line Brand Community Type

The Journal of the Korea Contents Association, 2009
Kyung-Min Kim
exaly