Results 241 to 243 of about 7,735,584 (243)

Attachment, identification, and loyalty: Examining mediating mechanisms across brand and brand community contexts

Journal of Brand Management, 2014
exaly  

Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective

International Journal of Hospitality and Tourism Administration
David Amani
exaly  

Factors Affecting Brand Identification and Loyalty in Online Community ()

American Journal of Industrial and Business Management, 2013
exaly