Results 201 to 210 of about 7,230 (255)

Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals. [PDF]

BMC Psychol
Li JC, Sun CW, Obrenovic B, Li HT.
europepmc   +1 more source

Effects of motivation and performance on comfort perception of sportswear. [PDF]

Sci Rep
Bozkurt TM, Özkan ET.
europepmc   +1 more source

To Competence or Warmth? Effects of Anthropomorphized Brand Roles and Brand Transgression on Consumer Responses

Siyuan Zhang, Xue Lin
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Anthropomorphism in the automotive industry and its relationship with perceived brand warmth and brand competence

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The differentiated impact of perceived brand competence type on brand extension evaluation

Journal of Business Research, 2020
Abstract This research bridges the literature on developmental psychology and marketing by distinguishing perceived operational competence from perceived conceptual competence and examines their differentiated impacts on the evaluation of brand extensions.
Haizhong Wang
exaly   +2 more sources

The competence and constraints of brand building for contract manufacturers

Journal of Brand Management, 2008
What we try to put forth in this paper is that own-brand building on the part of contract manufacturers is influenced by the interplay of two sets of forces derived from the initial decision mode of the selected original equipment manufacturing business.
Feng-Hsu Liu, Heng-Yih Liu, Ting-Ling Lin   +2 more
exaly   +2 more sources

Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Journal of Research in Interactive Marketing, 2022
PurposeThis study examines the relationship between brand digitalization and brand market performance, mediated by brand competence and brand warmth and moderated by brand familiarity, from a consumer perspective.Design/methodology/approachThis study conducted a 2 (brand digitalization: yes vs no) × 2 (brand familiarity: high vs low) between-subject ...
Yao Li, Xuge Song, Mi Zhou
openaire   +1 more source

The effect of the moral failure of a foreign brand on competing brands

European Journal of Marketing, 2017
Purpose The purpose of this paper is to examine the impact of the moral failure of a scandalized foreign brand afflicted with a product-harm crisis on competing brands (i.e. within the same product category) while taking into account the country of origin (COO) of the brands. Design/methodology/approach This paper presents the results of two studies.
Amro A. Maher, Anusorn Singhapakdi
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Brands as Relationship Partners: Warmth, Competence, and In-Between

SSRN Electronic Journal, 2011
AbstractThe dialogue between social perception and consumer–brand relationship theories opens new opportunities for studying brands. To advance branding research in the spirit of interdisciplinary inquiry, we propose to (1) investigate the process of anthropomorphism through which brands are imbued with intentional agency; (2) integrate the role of ...
Susan Fournier, Claudio Alvarez
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Adverse influence of brand commitment on consideration of and preference for competing brands

Psychology & Marketing, 2007
AbstractThis research investigates if commitment towards a target brand limits set size and preference towards competing brands in memory‐based consideration sets across three situations: (1) situations in which the situational goal matches the benefit offered by the target brand; (2) situations in which the situational goal matches the benefit offered
Kalpesh Kaushik Desai, Sekar Raju
openaire   +1 more source