Results 221 to 230 of about 7,230 (255)
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Competing on service and branding in the renewable electricity sector
Energy Policy, 2012Green marketing research has traditionally analysed the effect of attitudes and norms on purchase intentions and behaviours. While we are aware of research examining attitudes and behaviours towards green tangible products (e.g., Paladino, 2005), there is no understanding regarding how these factors apply to intangible renewable power services ...
Angela Paladino, Ameet P. Pandit
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Do brands compete or coexist? A response to the responses
European Journal of Marketing, 2019Purpose This paper aims to respond to the responses made by Aaker, Keller and Tellis to “Do brands compete or coexist? How persistence of brand loyalty segments the market”. Design/methodology/approach This paper is a response to the comments of Aaker, Keller and Tellis.
Anthony Koschmann, Jagdish Sheth
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Comments on “Do brands compete or co-exist?”
European Journal of Marketing, 2019Purpose This commentary aims to enrich and contextualize the paper by Sheth and Koschmann, “Do Brands Compete or Coexist?” How persistence of brand loyalty segments the market. Design/methodology/approach This paper is a comment piece ...
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Competing cues in brand alliance advertisements
Journal of Business Research, 2022Kevin E. Voss +2 more
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Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone.
Finance & EconomicsChinese cell phone brands face increasing competition at home and abroad, especially from the dominance of the foreign brand iPhone. The competitive pressure on these brands has intensified against the backdrop of U.S. sanctions on Chinese mobile chips.
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A Competence Based Brand: Meaning and Management
SSRN Electronic Journal, 2009Olutayo Otubanjo +2 more
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