Results 241 to 250 of about 7,230 (255)

Competing Visions and the Food Justice Brand

2016
openaire   +1 more source

Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion

Kristopher Keller, Harald Van Heerde
openaire   +1 more source

Pink or blue? The impact of gender cues on brand perceptions

European Journal of Marketing, 2016
Alexandra Claudia Hess, Valentyna Melnyk
exaly  

Art and brands : who learns from whom? : Brands - competing with art

2006
openaire   +1 more source

Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors

European Journal of Marketing
Ulrich Orth, Caroline Meyer
exaly  

Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis

European Journal of Marketing
Shanta Banik
exaly  

Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility

International Journal of Hospitality Management
Justin Paul, Tariq iqbal Khan, Dr. Mahnaz Mansoor   +2 more
exaly  

Product specialization: how different brands compete

The Business & Management Collection, 2009
openaire   +1 more source

Processing Difficulty Increases Perceived Competence of Brand Acronyms

Canadian Journal of Administrative Sciences, 2019
exaly  

Competing Insecurities: Student Employability and Personal Branding

Anna Branford, Julian C. H. Lee
openaire   +1 more source