Results 231 to 240 of about 7,230 (255)

Leveraging Social Media to Enable Emerging Consumer Brands to Compete with Established Brands

International Journal of Technology, Management and Humanities
The expansion of social media has fundamentally altered the competitive landscape of consumer markets, enabling emerging brands to challenge the dominance of established firms. Historically, established brands benefited from superior financial resources, strong brand recognition, and control over traditional advertising channels.
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A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust

Journal of Hospitality Marketing and Management, 2020
Wen-Qi Ruan, Shu-Ning Zhang, Chih-Hsing Liu   +2 more
exaly  

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Journal of Contemporary Marketing Science, 2023
Yafeng Nan
exaly  

Commercials That Name Competing Brands

Journal of Advertising Research, 1976
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EXPORT COMPETENCIES OF TOURIST DESTINATIONS BRANDING

МАТЕРІАЛИ МІЖНАРОДНОЇ НАУКОВО-ПРАКТИЧНОЇ КОНФЕРЕНЦІЇ, 2020
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Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Journal of Research in Interactive Marketing, 2023
exaly  

Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth

Journal of Business Research, 2023
Sahar Karimi, Jianfeng Cai, Shengnan Ren
exaly  

Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness

Journal of Retailing and Consumer Services, 2022
Haipeng, Fu Liu, Zhenzhong Zhu
exaly  

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Frontiers in Psychology, 2020
Zhimin Zhou, Salman Majeed
exaly  

Expert Blogs and Consumer Perceptions of Competing Brands.

MIS Q., 2017
Xueming Luo, Bin Gu, Jie Zhang 0001, Chee Wei Phang   +3 more
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