Results 41 to 50 of about 7,230 (255)

Hijacking emergency granulopoiesis: Neutrophil ontogeny and reprogramming in cancer

Molecular Oncology, EarlyView.
Neutrophils are highly plastic innate immune cells; their functions in cancer extend beyond the tumour microenvironment. This Review summarises current understanding of neutrophil maturation and heterogeneity and highlights tumour‐induced granulopoiesis as a systemic programme that expands immature, immunosuppressive neutrophils via tumour‐derived ...
Gabriela Marinescu, Yi Feng
wiley   +1 more source

Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities [PDF]

Journal of Strategic Marketing, 2018
Corporate branding is a strategic issue for universities as the global higher education (HE) marketplace is becoming increasingly competitive and there is pressure to differentiate. Yet it is unclear how universities develop and manage brand strategies, and whether they draw upon any meaningful connections to the multiple stakeholders and sub-cultures ...
Spry, L, Foster, C, Pich, C, Peart, S
openaire   +3 more sources

Loss of proton‐sensing TDAG8 increases tumor progression in mouse models of colon cancer

Molecular Oncology, EarlyView.
Loss of the pH‐sensing receptor TDAG8 accelerates colorectal cancer progression in mice. Animals lacking TDAG8 expression had increased tumor growth, DNA damage, and recruitment of tumor‐associated immune cells, including macrophages, neutrophils, and monocytes.
Ermanno Malagola, Yasmine Illi, Anna Bircher, Marijn Wilmink, Rachele F. Malagutti, Solenn Ottié, Cordelia Schuler, Pedro A. Ruiz, Cheryl de Vallière, Klaus Seuwen, Gerhard Rogler, Martin Hausmann   +11 more
wiley   +1 more source

Vloga porabniških stereotipov pri ovrednotenju blagovnih znamk

Economic and Business Review, 2019
Consumer stereotypes have an important influence on consumer behaviour in purchase decisions. Using the stereotype content model (Cuddy, Fiske & Glick, 2007; Fiske, Cuddy, Glick & Xu, 2002), we identify brand stereotypes through perceptions of warmth and
Petar Gidaković, Vesna Žabkar
doaj   +1 more source

Preoperative circulating tumor cells integrated with imaging analysis for prognostic evaluation in head and neck squamous cell carcinoma

Molecular Oncology, EarlyView.
Detecting circulating tumor cells (CTCs) in blood before surgery may help predict outcomes in patients with head and neck squamous cell carcinoma (HNSCC). Here, we show when combined with tumor size and lymph node involvement from routine imaging, CTC status identifies high‐risk patients with poorer survival—offering a simple, minimally invasive tool ...
Susanne Flach, Gizem Abaci, Tom Huberty, Axel Lechner, Lukas Käsmann, Jens Ricke, Sophia Stöcklein, Martin Canis, Philipp Baumeister, Marianna Alunni‐Fabbroni   +9 more
wiley   +1 more source

Brand personality and customer satisfaction: examining the mediating role of customer engagement and the moderating role of educational level

Future Business Journal
This study examines the influence of brand personality on customer satisfaction, with customer engagement proposed as a mediating mechanism and educational level as a moderating variable.
Mohamed Abdelraouf
doaj   +1 more source

Translating whole‐genome doubling into precision medicine in cancer

Molecular Oncology, EarlyView.
Whole‐genome doubling creates a WGD‐positive tumor state characterized by persistent chromosomal instability, karyotypic diversification, and cellular stress. These same biological pressures drive aggressive tumor evolution while exposing therapeutic vulnerabilities, providing a rationale for WGD‐informed precision medicine. Whole‐genome doubling (WGD)
Sejung Lee, Junghyeok Lim, Jinhyuk Bhin
wiley   +1 more source

Leveraging Brand Love through Brand Attachment and Brand Aspirations: A Triangular Theory of Love Extension

Journal of Accounting and Finance in Emerging Economies
Purpose: The goal of this study is to evaluate how brand attachment and brand aspirations operate as mediators between brand competence and brand love.
Faheem Ahmad Khan, Samra Nawaz, Muhammad Umer Quddoos, Arslan Ahmad Siddiqi   +3 more
doaj   +3 more sources

Sustainable innovation in fashion: Leveraging digital product passports for transparent product information and enhanced brand perception communication

Cleaner and Responsible Consumption
The fashion industry is undergoing a technological shift toward sustainable innovation in response to growing consumer expectations for transparency and environmental accountability.
Kyuree Kim, Eunjoo Cho, Ann Marie Fiore
doaj   +1 more source

Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment

Социальная психология и общество, 2015
The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
doaj   +1 more source