Results 21 to 30 of about 7,230 (255)
International Business Research, 2009 The study evaluated the relationship of Brand Reputation, Brand Competence and Brand Predictability in the context of Consumer’s Trust in the Brand. The data was collected through a self reported questionnaire administered to the respondents. Results were evaluated through Correlation and Regression Analysis, all models are significant at 5% level. The
Hasan Afzal +4 more
openaire +2 more sources
Jurnal Muara Ilmu Ekonomi dan Bisnis, 2023 Berbagai merek dompet digital telah mendukung transisi dari pembayaran konvensional ke digital, tetapi keragaman tersebut menjadi penghalang bagi pelanggan untuk setia terhadap merek tertentu. Penelitian ini bertujuan untuk menguji peran kompetensi merek, kepercayaan merek, pengalaman merek, dan E-WOM terhadap loyalitas merek dompet digital di Jakarta.
Nico Michael Bryan +3 more
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Pengaruh Brand Reputation, Brand Competence, dan Brand Liking terhadap Keputusan Pembelian
Jurnal Ilmiah Manajemen Kesatuan, 2018 Brand reputation, is a brand that refers to a person to assume that such brand is good and reliable. Brand competence is the ability of product to solve problems faced by its customers, and meet their needs. Brand liking is a particular fondness of one party against another party because these parties find that the other party favorable and suitable ...
Santoso ., Sulistiono .
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Heliyon, 2023 Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles.
Alharthi Rami Hashem E +5 more
doaj +1 more source
Is Bouba Sweet and Kiki Sour?:
Maketingu rebyuIt is well established that the shape of food packaging can influence taste perception. Focusing on the Bouba-Kiki effect, this study investigated how organic, rounded shapes and angular shapes on product packages affect taste evaluations from the ...
Keisaku Kunita
doaj +1 more source
Economic and Business Review, 2020 The relationship between consumers and brands is an important area of research in marketing. The realisation that consumers form interpersonal–like relationships with brands has changed the course of research in marketing, which has since also focused on
Živa Kolbl, Selma Saračević
doaj +1 more source
Al-Tanzim: Jurnal Manajemen Pendidikan IslamThis study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy.
Nur Hendrasto +4 more
doaj +1 more source
FEBS Letters, EarlyView.Plasma membranes contain dynamic nanoscale domains that organize lipids and receptors. Because viruses operate at similar scales, this architecture shapes early infection steps, including attachment, receptor engagement, and entry. Using influenza A virus and HIV‐1 as examples, we highlight how receptor nanoclusters, multivalent glycan interactions ...
Jan Schlegel, Christian Sieben
wiley +1 more source
Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation
FEBS Letters, EarlyView.Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang +2 more
wiley +1 more source
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2023 This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Indonesia (BSI) mobile phone users. Additionally, it delineates the mediating role of brand attachment on a collective and individual scale.
Dahmiri Dahmiri +3 more
doaj +1 more source