Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender [PDF]
Frontiers in Psychology, 2020 Consumers’ perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability. However, gender acts as a moderator in the influence of brand perception
Jianping Xue +4 more
doaj +2 more sources
Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better
Psychologica Belgica, 2015 Using survey and experimental data, the present research examines the effect of brand perception on experienced taste. The content of brand perception can be organized along the two social perception dimensions of warmth and competence.
Boyka Bratanova +2 more
doaj +8 more sources
Do brand warmth and brand competence add value to consumers? A stereotyping perspective
Journal of Business Research, 2020 Contributing to the literature on brand stereotyping, we draw on the Stereotype Content Model to investigate whether the content of the brand stereotype (in terms of warmth and competence) impacts consumers' perceptions of functional, emotional and social value.
Adamantios Diamantopoulos +2 more
exaly +4 more sources
Show Me Competence or Make Me Feel Warm: The Impact of Green Brand Anthropomorphism on Consumers’ Purchasing Intentions [PDF]
Behavioral SciencesGreen consumption is a key path to dealing with environmental problems and promoting sustainable development. Green brand anthropomorphism can build an emotional bond between green brands and consumers by giving brands human characteristics, providing a ...
Sinan Li +3 more
doaj +2 more sources
Sustainable Business and Society in Emerging EconomiesPurpose: The goal of this current study is to evaluate how brand competency, directly and indirectly, affects brand loyalty and brand advocacy through brand love.
Faheem Ahmad Khan +3 more
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Cuteness conquest: how cuteness type and brand impression affect consumers’ brand evaluation in social media [PDF]
Frontiers in PsychologyWhile cuteness has become a strategic tool for brands on social media, its effectiveness remains inconsistent. This ambiguity stems from an oversimplified conceptualization of cuteness and an incomplete understanding of the relational mechanisms of its ...
Jia Wang +3 more
doaj +2 more sources
The Impact of Employee Service Competence on Gen Z Food Consumption Decisions: The Moderating Role of OMO Contexts [PDF]
FoodsAs Generation Z gradually becomes the dominant consumer group, the catering industry, as a critical sector affecting people’s livelihood, warrants an in-depth investigation into its consumption decision mechanisms.
Wenyan Yao +3 more
doaj +2 more sources
Competent and compassionate, but not leading? A cross-sectional study of nursing’s brand image in the German public [PDF]
BMC NursingBackground Nursing’s public image influences workforce sustainability and broader professional and care-related outcomes. While international research has advanced understanding of nursing’s public image, population-based evidence for Germany remains ...
Clemens Koob
doaj +2 more sources
The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty
PUBLIC POLICY (Jurnal Aplikasi Kebijakan Publik & Bisnis), 2022 The aims of this study were to test and analyze the impact of reputation, equity and brand competence to the handphone brand loyalty in Ambon city. The Population in this study were all the handphone users in Ambon City. The sampling technique used in this study was purposive sampling which took 75 respondents matched with the criteria. Multiple linier
Herman Surijadi +2 more
openaire +1 more source
Frontiers in Neuroscience, 2022 Grounded on the cognitive consistency theory, this paper adopts the prime-probe paradigm and Electroencephalography (EEG) experiment to examine the impact of country-of-origin (COO) stereotypes-brand positioning congruence on consumer behavior, the ...
Ailian Wang +5 more
doaj +1 more source