Results 221 to 230 of about 6,956 (257)

The influence of employee mental health on sustainable corporate practices among starred hotels: the roles of marketing performance and stress management. [PDF]

Discov Ment Health
Tutu-Boahene B, Adu IN, Owusu SO, Twumasi E.   +3 more
europepmc   +1 more source

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media. [PDF]

Sci Rep
Yao Y, Meng D, Wei X.
europepmc   +1 more source

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Exploring the consequences of brand credibility in services

Journal of Services Marketing, 2011
Purpose – The purpose of this study is to investigate whether the framework of brand credibility effects is applicable to service categories and to examine if brand credibility's impact differs according to service type and involvement level.Design/methodology/approach – Using a self‐administered survey (n=385), this study tests the proposed model ...
Tae Hyun Baek, Karen Whitehill KING
exaly   +2 more sources

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Purpose The purpose of this paper is to examine the interplay of brand experience and brand attitude and its influence on brand attitude. Specifically, it proposes that the relationship will be mediated by brand credibility. Design/methodology/approach The conceptual model is tested by estimating a structural equation model with survey data from a ...
Abhishek Dwivedi
exaly   +2 more sources

Celebrity credibility, brand credibility and brand equity [PDF]

, 2023
Brand equity has emerged as a priority area in the marketing discipline, leading to calls for research identifying strategies for building brand equity. Several researchers have emphasised the importance of brand associations in building brand equity. Celebrity endorsement represents one tool marketers can use 10 develop and maintain appropriate brand ...
openaire   +1 more source

Relationship of Brand Credibility with Brand Loyalty

Academic Journal of Social Sciences (AJSS ), 2020
Globalization has turned the world into a small village, giving access to everyone for everything. World is now becoming brand less as organizations are facing the problem of brand loyalty throughout the world. Pakistan being a developing country who is also facing the same problem.
M. Ikram Ul Haq, Sofia Safdar, Muhammad Zulqarnain, Jawairia Mukhtar   +3 more
openaire   +1 more source

Brand Credibility, Brand Consideration, and Choice

Journal of Consumer Research, 2004
We examine the role of brand credibility (trustworthiness and expertise) on brand choice and consideration across multiple product categories that vary in regard to potential uncertainty about attributes and associated information acquisition costs and perceived risks of consumption.
Tülin Erdem, Joffre Swait
openaire   +1 more source

Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Psychological Reports, 2013
This research investigates the effects of mixed emotions on the positioning and on the intention to purchase different categories of branded products (i.e., Attractiveness-products, Expertise-products, and Trustworthiness-products), in relation to their main component of credibility (Ohanian, 1990).
MILETI, Antonio, PRETE, MARIA IRENE, GUIDO, Gianluigi   +2 more
openaire   +3 more sources