Results 241 to 250 of about 6,956 (257)

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services, 2022
Yuksel Ekinci, Sebastian Molinillo, Arnold Japutra   +2 more
exaly  

Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

European Journal of Marketing, 2021
Prashant Kumar, Yogesh Dwivedi, Michael Polonsky   +2 more
exaly  

The Study of Brand Credibility and Brand Awareness as Positive Predictors for Brand Loyalty

Nigerian Chapter of Arabian Journal of Business and Management Review, 2014
Aqeel Ahmad, Naveed Ahmad, Muhammad Nadeem   +2 more
openaire   +1 more source

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility

Journal of Marketing Communications, 2020
Salmi Mohd Isa
exaly  

Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

Asia Pacific Journal of Marketing and Logistics, 2021
Wanqi Gong
exaly  

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Global Fashion Management Conference, 2023
Poulis Athanasios, Panopoulos Anastasios, Theodoridis Prokopis, Ann-Kathrin Schmitt   +3 more
openaire   +1 more source

The influence of endorser credibility, brand credibility, and brand equity on the purchase intention in online shopping: The Instagram phenomenon

2020
Z. Agustiansyah, D. Mardhiyah
openaire   +1 more source

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Sustainability, 2021
Wann-Yih Wu, Ying Kai Liao, Wu Wann-Yih   +2 more
exaly  

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Journal of Advances in Economics and Business Studies
Perihan Salah, Nada Elmahdy, Samaa Abdelfattah, Martine Tawfik, Ziad Mohammed, Karim Wagih, Hania Mohammed   +6 more
openaire   +1 more source

Is Believability of Puffery Affected by Brand Credibility?

Journalism Quarterly, 1983
Bruce Vanden Bergh, Nancy Fink
openaire   +1 more source