Results 251 to 257 of about 6,956 (257)

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of Business Ethics, 2013
Hanna Kim, Won-Moo Hur, Hur Won-Moo
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Eunice Kim, Susanna S Lee, Eunice Kim
exaly  

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
Feisal Murshed, Abhishek Dwivedi
exaly  

The impact of brand credibility on consumer price sensitivity

International Journal of Research in Marketing, 2002
Jordan Louviere, Joffre Swait, Tülin Erdem   +2 more
exaly  

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

Journal of Global Marketing, 2010
Zhilin Yang, Xuehua Wang
exaly  

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
exaly  

The influences of airline brand credibility on consumer purchase intentions

Journal of Air Transport Management, 2016
exaly