The Interplay of Servant Leader and Interpersonal Trust in Predicting Employee-Based Brand Equity: Moderating Role of Ethical Work Climate. [PDF]
Zhang S, Guo S.
europepmc +1 more source
“ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION DENGAN BRAND EQUITY SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pengguna Smartphone merek Apple di Kota Salatiga)” [PDF]
This study aim to analyze factors from brand equity of smartphone Apple product (iPhone) that influence consumer repurchase intention. Dimension of brand equity that used in this study are brand image, brand loyalty and perceived quality.
PRICILIA, Nindy, SRI, Rahayu Tri Astuti
core
Ownership Structure, Customer Satisfaction and Brand Equity [PDF]
Anna Torres, Josep A. Tribó
openalex +1 more source
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi+2 more
wiley +1 more source
Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. [PDF]
Malarvizhi CA+4 more
europepmc +1 more source
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH [PDF]
This research aimed to measure the effect of green brand image to green brand equity with green satisfaction as mediating variabelo at The Body Shop product in Banda Aceh City . The sample used in this research are The Body Shop product costumer in Banda
Cut nurul fathia
core
Our present study reveals that surgical step recognition performs moderately well when trained on video data from a single institution and applied to an external institution's data. Nevertheless, our model substantially improves its prediction capabilities when trained on the same amount of data from multiple institutions.
James S. Strong+8 more
wiley +1 more source
Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity. [PDF]
Zhao Y+5 more
europepmc +1 more source
The Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes
Yon Soo Lim, Ki-Young Lee, Jin Kyun Lee
openaire +2 more sources
Large Language Model‐Based Chatbots in Higher Education
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci+4 more
wiley +1 more source