Results 31 to 40 of about 1,144,605 (334)

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Journal of Vacation Marketing, 2022
Although social media-based brand equity has become a vital area of interest for brand managers, insights into its destination-based dynamics and applications remain scarce, specifically in the destination brand context.
A. Z. Abbasi, R. Rather, Ding Hooi Ting, A. Shamim, Nisar Saima, Hussain Khalil, Ghani Khwaja Muddasar   +6 more
semanticscholar   +1 more source

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Cogent Business & Management, 2022
The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain, Amna Ahmad, B. Khan
semanticscholar   +1 more source

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

Journal of Marketing Communications, 2022
Social media marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity.
Charitha Harshani Perera, R. Nayak, L. Nguyen   +2 more
semanticscholar   +1 more source

ANALISIS PERSEPSI KONSUMEN TERHADAP EKUITAS MEREK PRODUK ES KRIM

Jurnal Ilmu Keluarga dan Konsumen, 2010
The brand equity is created not only by some dimensions of brand equity such as brand awareness, brand association, perceived quality, and brand loyalty but also created by marketing activities called antecedents of brand equity.
Fitrahdini Fitrahdini, Ujang Sumarwan, Rita Nurmalina   +2 more
doaj   +1 more source

Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

Sustainability, 2022
Regardless of a customer’s social status, wealth, or country of origin, Apple products have been notorious for establishing trends in regard to electronic devices. As of 2019, China accounted for 17% percent of all Apple sales.
Muhammad Sohaib, Jacob Mlynarski, Rui Wu
semanticscholar   +1 more source

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam

Cogent Business & Management, 2022
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
V. Tran, N. Nguyen
semanticscholar   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity [PDF]

مدیریت بهره وری, 2012
This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of
Hossein Emari, Ahmad Zende dell
doaj  

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Sustainability, 2021
Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated ...
Shu Wang, Ying-Kai Liao, Wann‐Yih Wu, Hồ Bảo Khánh Lê   +3 more
semanticscholar   +1 more source

Analisis Ekuitas Merek pada Perusahaan Online

Mabsya, 2019
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj   +3 more sources