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ANALISIS PERSEPSI KONSUMEN TERHADAP EKUITAS MEREK PRODUK ES KRIM
Jurnal Ilmu Keluarga dan Konsumen, 2010 The brand equity is created not only by some dimensions of brand equity such as brand awareness, brand association, perceived quality, and brand loyalty but also created by marketing activities called antecedents of brand equity.
Fitrahdini Fitrahdini +2 more
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The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M. +29 more
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Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity [PDF]
مدیریت بهره وری, 2012 This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of
Hossein Emari, Ahmad Zende dell
doaj
The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
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Jurnal Performa, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
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Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program
Jurnal Akuntansi, Manajemen dan Ekonomi, 2020 This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama +2 more
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Baltic Journal of Sport and Health Sciences, 2018 Background. Brand equity has a positive impact on consumers’ selection of products and services, their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
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A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background/Objectives Osteosarcoma is a radioresistant tumor that may benefit from stereotactic body radiation therapy (SBRT) for locoregional control in metastatic/recurrent disease. We report institutional practice patterns, outcomes, toxicity, and failures in osteosarcoma patients treated with SBRT.
Jenna Kocsis +13 more
wiley +1 more source