Results 31 to 40 of about 247,323 (324)

Brand Equity of a Tourist Destination [PDF]

Sustainability, 2018
In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese.
Kim, Hwa-Kyung, Lee, Timothy J
openaire   +3 more sources

Investigation of Consumer Attitudes from the Perspective of Consumer Based Brand Equity on Tracksuit Brands

Baltic Journal of Sport and Health Sciences, 2018
Background.  Brand  equity  has  a  positive  impact  on  consumers’  selection  of  products  and  services,  their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
doaj   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program

Jurnal Akuntansi, Manajemen dan Ekonomi, 2020
This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama, Ari Giantika Chandara, Ropidin Ropidin   +2 more
doaj   +1 more source

Remaining Burden of Spinal Muscular Atrophy Among Treated Patients: A Survey of Patients and Caregivers

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Spinal muscular atrophy (SMA) significantly impacts motor function. This study aimed to assess the persistent burden and unmet needs among currently treated patients with SMA and their caregivers. Methods Two complementary web‐based surveys were distributed in August 2024 among patients with SMA and their caregivers.
Julie A. Parsons, Natalie Land, Melissa Culhane Maravic, Claire Cagle, Amal Jamaleddine, Hemal Shah, Thomas Brown, Christabella Cherubino, Mouhamed Gueye   +8 more
wiley   +1 more source

American College of Rheumatology Guidance Statements for Addressing Mental Health Concerns in Youth With Pediatric Rheumatologic Diseases

Arthritis Care &Research, EarlyView.
Objective Pediatric rheumatologic diseases (PRDs) are characterized by high rates of anxiety and depression known to impact health‐related outcomes. We present guidance statements to assess and manage mental health concerns for youth with PRDs in pediatric rheumatology practice.
Natoshia R. Cunningham, Ashley N. Danguecan, Samantha L. Ely, Yaa Amponsah, Alaina Davis, Suzanne Edison, Julia Harris, Jordan T. Jones, Alana Goldstein‐Leever, Alison Manning, Anne McHugh, Crystal Mui, Ekemini Ogbu, Nikki Reitz, Martha Rodriguez, Natalie Rosenwasser, Alyse Tankanow, Erin Treemarcki, Katherine Winner, Tamar B. Rubinstein, Andrea M. Knight, for the CARRA Mental Health Workgroup   +21 more
wiley   +1 more source

A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]

Management Science Letters, 2014
This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr, Seyed Mohsen Seyed Ali Akbar, Elham Aghaalikhani   +2 more
doaj   +1 more source

Longitudinal Relationship Between Pain and Depression in People With Inflammatory Arthritis: A Narrative Review

Arthritis Care &Research, EarlyView.
As many patients with inflammatory arthritis (IA) have chronic pain, understanding how to best assess and manage pain in IA is a priority. Comorbid depression is prevalent in adults with IA, affecting 15% to 39% of people. Although pain and depression are thought to be associated in IA, this concept is largely based on cross‐sectional data.
Natasha Cox, Saeed Farooq, Helen Twohig, Ian C. Scott   +3 more
wiley   +1 more source

Ageism in Rheumatology: The Health Care Professional's Perspective

Arthritis Care &Research, EarlyView.
Objective Ageism (age‐based stereotypes, prejudice, or discrimination) is prevalent and linked to prolonged disability and reduced lifespan in older adults. Little is known about ageism within rheumatology. This study explores the health care professional's (HCP) perception of the care of older adults and how ageist attitudes or perspectives may impact
Aaron P. Smith, Pooja M. Achanta, Jiha Lee, Namrata Singh, Una E. Makris   +4 more
wiley   +1 more source

Analisis Ekuitas Merek pada Perusahaan Online

Mabsya, 2019
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj   +3 more sources