Results 31 to 40 of about 237,849 (323)

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

Circulating tumor DNA monitoring and blood tumor mutational burden in patients with metastatic solid tumors treated with atezolizumab

Molecular Oncology, EarlyView.
In patients treated with atezolizumab as a part of the MyPathway (NCT02091141) trial, pre‐treatment ctDNA tumor fraction at high levels was associated with poor outcomes (radiographic response, progression‐free survival, and overall survival) but better sensitivity for blood tumor mutational burden (bTMB).
Charles Swanton, Russell W. Madison, Candice Francheska B. Tambaoan, Funda Meric‐Bernstam, Christopher J. Sweeney, Razelle Kurzrock, Howard A. Burris III, David R. Spigel, Hanna Tukachinsky, Jason Hughes, Julia Malato, Bongin Yoo, Tania Szado, Cheryl Schwab, Lincoln W. Pasquina, Amaya Gasco, Katja Schulze, Claire F. Friedman   +17 more
wiley   +1 more source

White Christian Nationalism in the Rural United States

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT Many scholars have sought to link the rise of right‐wing populist movements, like White Christian Nationalism (WCN), to the impacts of political‐economic structural changes, such as globalization and financialization. Although these structural changes may explain some grievances, they do not explain why people express those grievances in the ...
Leland L. Glenna
wiley   +1 more source

Conceptualization of the Relationship between Brand Equity and Purchase Behavior

International Review of Management and Marketing, 2017
Assessing the customer perspective of brand equity will provide deep understanding of how brands influence purchase behaviour of customers. The purpose of this paper is to formulate a conceptual framework that will provide an understanding of the ...
Olaleke Olusye Ogunnaike, Oladele Joseph Kehinde, Oluwadamilola Oluwatosin Omoyayi, Oluwamakinde Oluwamayowa Popoola, Andrew Amoruwa   +4 more
doaj   +6 more sources

Crime Against History: Slavery, Race, and the 1776 Report

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT With the 2025 executive order, “Ending Radical Indoctrination in K‐12 Schooling,” the Trump administration reestablished the 1776 Commission, which produced The 1776 Report. This article argues that this report, which is an unsubtle response to The 1619 Project, reveals how White Christian Nationalists wish to mandate that a hyper‐patriotic ...
William V. Trollinger
wiley   +1 more source

White Christian Nationalism: Adult Education and Threats to Democracy

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT Adult education has a historical and ongoing commitment to fostering democratic relationships, demonstrated by the tendency of adult education to be called upon when social change and realignment are most desirable. This article considers the philosophical and pragmatic possibilities for adult education at this moment, when White Christian ...
Ralf St. Clair, Lyn Tett, Rob Black
wiley   +1 more source

Employee Contributions to Brand Equity [PDF]

California Management Review, 2014
Viewing employees as elements of a brand or as “brand ambassadors” means that almost any policy can affect brand equity. Resource allocation for brand-building requires understanding what differentiates “our brand” in order to focus resources on the employees who provide that difference.
Gelb, BD, Rangarajan, Deva
openaire   +3 more sources

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]

, 2015
This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core  

AAPM Task Group No. 249.B—Essentials and guidelines for clinical medical physics residency training program

Journal of Applied Clinical Medical Physics, EarlyView.
Abstract The establishment of guidelines and curriculum standards for medical physics residency training is a critical component of setting expectations and competencies for the profession. Since the last publication of these standards, residency training has become integrated into the eligibility criteria for most medical physics certification bodies.
Jonathon A. Nye, Joseph P. Dugas, William D. Erwin, David P. Gierga, Darryl G. Kaurin, Stephanie M. Leon, Ho‐Ling Anthony Liu, Zheng Feng Lu, Alphonso W. Magri, Lynn N. Rill, Leah K. Schubert, Beth A. Schueler, Irina Vergalasova, John Vetter, Brian D. Wichman, Amy Shu‐Jung Yu, Dandan Zheng   +16 more
wiley   +1 more source

Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program

Jurnal Akuntansi, Manajemen dan Ekonomi, 2020
This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama, Ari Giantika Chandara, Ropidin Ropidin   +2 more
doaj   +1 more source