Results 51 to 60 of about 15,553 (218)
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
Spreading the good word : Toward an understanding of brand evangelism [PDF]
, 2010 The objective of this dissertation is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist.
Doss, Samuel K.
core +1 more source
Germ Panic and Chalice Hygiene in the Church of England, c.1895–1930
Journal of Religious History, EarlyView.The late‐Victorian medical revolution in bacteriology, and growing public awareness of hygienic standards and the danger of disease infection from germs, created alarm about the traditional Christian practice of drinking from a common cup at Holy Communion.
Andrew Atherstone
wiley +1 more source
Journal of Religious History, EarlyView.Abstract The savage was a familiar as well as deeply problematic figure in late‐Victorian literary and scientific imaginaries. Savages provided an unstable but capacious and flexible signifier to explore human development and human difference, most often in ways that followed a disturbing racial logic.
Diarmid A. Finnegan
wiley +1 more source
War and Peace: Ogawa Takemitsu's Theological Engagement with State and Religion
Journal of Religious History, EarlyView.The Manchurian Incident of 1931 marked a pivotal moment in the rise of Japanese fascism. During the period from this incident until the Pacific War's defeat, dissent from the state's control was not tolerated, leading to coercive measures in religious communities. The Christian community, rather than devising theological reasoning to resist the state's
Eun‐Young Park, Do‐Hyung Kim
wiley +1 more source
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach [PDF]
A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, we introduce a typology of four standard types of mobile viral marketing and extract eight success factors for this new
Pousttchi, Key, Wiedemann, Dietmar Georg
core +1 more source
Church Planting Movements [PDF]
, 2009 The following trends and issues are faced everyday on the foreign field and need to be analyzed and evaluated before getting involved so as to know how to plan and react.
Fanning, Don
core
Disruptive Repentance: Protesting in the Morning Service at Waitangi in 1983
Journal of Religious History, EarlyView.In 1983 on Waitangi Day, nine Pākehā Christian protesters (including Catholic, Anglican, Presbyterian and Baptist ministers) were arrested and charged with disorderly behaviour for interrupting the morning church service at Waitangi. In solidarity with Māori activists and wider protests, they sought to draw attention to the longstanding failure of the ...
Michael Mawson
wiley +1 more source
Journal of Religious History, EarlyView.Abstract This article argues that W. E. B. Du Bois grounded his seminal conceptualisation of “the Negro church” in a Pan‐Africanist challenge to how Christian reformers and missionaries' usage of “Darkest Africa” as a metaphor for modern urban vice and poverty denigrated Africa and the African diaspora while promoting a segregated, imperialist version ...
Kai Parker
wiley +1 more source
Prophets With Enchantment: Framing Christian Climate Activism
The British Journal of Sociology, EarlyView.ABSTRACT This paper argues for a re‐enchantment of studies of contemporary climate change activism. It focuses upon Christian climate activists in the UK and how they are reinterpreting their theological beliefs in ways that mobilise religious communities.
Gemma Edwards, Finlay Malcolm
wiley +1 more source