Results 61 to 70 of about 15,765 (243)

Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait

Proceedings
The objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry) [...]
Ahmed Al-Saber, Omar Al-Hussainan, Sarah Al-Shamali, Anwaar Al-Kandari   +3 more
doaj   +1 more source

‘Vitamins’, shortcuts, and athletic citizenship in Ethiopia and Cameroon: considering sporting ethics beyond biomedicine « Vitamines », courts‐circuits et citoyenneté sportive en Éthiopie et au Cameroun : l’éthique du sport, au‐delà de la biomédecine

Journal of the Royal Anthropological Institute, EarlyView.
This article argues that the current way of thinking about ethics in sport in primarily biomedical terms, and in particular in terms of the presence of particular pharmaceutical substances, fails to account for broader notions of sporting ethics and fairness in the Global South.
Michael Crawley, Uroš Kovač
wiley   +1 more source

Serendipitous ritualization: dynamics of lay connectivity in Chinese Buddhist temples and beyond Ritualisation fortuite : dynamique de la connectivité des laïques dans les temples bouddhistes chinois et au‐delà

Journal of the Royal Anthropological Institute, EarlyView.
This article contributes to rethinking the dichotomy between informal sociality and ritual formality by examining the occasional ritual encounters surrounding spirit‐tablet inscription in Chinese Buddhist temples. Rather than viewing rituals as enactments of established orders, it presents ritual engagement as a contingent process of relational ...
Yang Shen
wiley   +1 more source

Church Planting Movements [PDF]

, 2009
The following trends and issues are faced everyday on the foreign field and need to be analyzed and evaluated before getting involved so as to know how to plan and react.
Fanning, Don
core  

The choice to submit: freedom, gender, and the figure of God in Pentecostal Nigeria Le choix de se soumettre : liberté, genre et figure divine chez les Pentecôtistes du Nigeria

Journal of the Royal Anthropological Institute, EarlyView.
Why do some women choose to submit to their husbands in marriage? In anthropology, the paradox of ‘chosen submission’ has famously been explored by Saba Mahmood. Her work amongst Egyptian women donning the veil in the Islamic da'wa movement spotlights the notion of ‘piety’ to explore how devotion to God can act as a powerful motivator of human ...
Naomi Richman
wiley   +1 more source

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Journal of Open Innovation: Technology, Market and Complexity
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby, Y. Suryanarayana Murthy, Rohit Bansal   +2 more
doaj   +1 more source

The birth of an earth being: ‘Rights of nature’ in Brazilian Amazonia and elsewhere Naissance d'un être de la terre : « droits de la nature » en Amazonie brésilienne et ailleurs

Journal of the Royal Anthropological Institute, EarlyView.
In June 2023, the Laje River, located in the traditional territory of the Wari’ Indigenous people in Rondônia, Brazil, was declared a legal entity, an earth being, with rights, following the co‐ordinated action of an indigenous councillor and non‐indigenous activists.
Aparecida Vilaça
wiley   +1 more source

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach [PDF]

A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, we introduce a typology of four standard types of mobile viral marketing and extract eight success factors for this new
Pousttchi, Key, Wiedemann, Dietmar Georg
core   +1 more source

Spreading the good word : Toward an understanding of brand evangelism [PDF]

, 2010
The objective of this dissertation is to better understand the phenomenon of brand evangelism and the dimensions that are involved in a consumer becoming a brand evangelist.
Doss, Samuel K.
core   +1 more source

Desegregationist Pan‐African Spiritual Strivings: Du Bois, the Black Church and the Critique of Imperialism*

Journal of Religious History, EarlyView.
Abstract This article argues that W. E. B. Du Bois grounded his seminal conceptualisation of “the Negro church” in a Pan‐Africanist challenge to how Christian reformers and missionaries' usage of “Darkest Africa” as a metaphor for modern urban vice and poverty denigrated Africa and the African diaspora while promoting a segregated, imperialist version ...
Kai Parker
wiley   +1 more source