Results 61 to 70 of about 15,553 (218)
, 2015 Anniversary reflections on developments since the end of the Soviet Union 25 years ago have started, but rare is the book attempting an assessment of what happened to post-Soviet ...
Sawatsky, Walter
core
Brand Evangelism Attributes and Lecturers Loyalty of Automobiles in Rivers State [PDF]
, 2017 Brand Evangelism is gathering greater momentum in the literature of marketing although its empirical efficacy on strategy development and consumer decision behavior is yet to be fully tapped.
C. Nwamou, Charity, R. Igwe, Sunny
core +1 more source
The British Journal of Sociology, EarlyView.ABSTRACT Class identity is a crucial sociological concept, but is only ever measured at the individual level. In this paper, we ask: do groups have class identities? And do those class identities correspond with material resources? To answer these questions, we examine data from 31 of the most prominent American religious denominations in the early ...
Tessa Huttenlocher, Melissa Wilde
wiley +1 more source
Faith, gender and financial investment: Providence and Presbyterianism in Scotland and abroad
Asia‐Pacific Economic History Review, EarlyView.Abstract Mid‐nineteenth century fictional representations of misdirected investment by widows and clergy position them as ignorant in financial matters and hence pitiable. While scholars have recognised female agency in nineteenth century commerce, insufficient attention has been paid to religious belief in financial decision‐making.
Jennifer Jones, Susan Poole
wiley +1 more source
Norman and Nietzsche: The Political Project of Lindsay's The Magic Pudding
Australian Journal of Politics &History, EarlyView.Australian artist and writer Norman Lindsay (1879–1969) wrote 11 novels and two children's books, one of which—The Magic Pudding first published in 1918—remains a national classic. This article argues that readers and critics have long misunderstood Lindsay's intention in writing this lengthy cartoon‐story about the adventures of Bunyip Bluegum in ...
John Uhr
wiley +1 more source
SAGE OpenTraditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent ...
Muhammad Ashraf, Asif Mahmood
doaj +1 more source
Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)This study aims to analyze the effect of green brand positioning and green brand knowledge on brand evangelism through attitude toward green brand and green product purchase intention on consumers of DANONE AQUA products in Semarang City. This research uses the Theory of Planned Behavior (TPB) as the main theoretical basis that covers all research ...
Winner Damanik, Kardison Lumban Batu
openaire +1 more source
An ecclesiastical court: Christian nationalism and perceptions of the US Supreme Court
American Journal of Political Science, EarlyView.Abstract Recently, scholars have increasingly examined the unique blending of Christian and political ideology known as Christian nationalism. During this period, the US Supreme Court has increasingly ruled in ways that favor Christian nationalism, and Court watchers have criticized several justices for showing bias toward Christianity at best and ...
Miles T. Armaly +3 more
wiley +1 more source
What makes brands achieve iconic status?
, 2009 We propose that brands do not achieve iconic status by chance. This article focuses on how brands manage iconic status effectively. Drawing on an exploratory study of iconic brands, we identify a brand's ability to inspire consumers and connect with them
Eisingerich, A +6 more
core +1 more source
Haunted by Houses: Built and Lived Absences in a Transnational Mexican Community
Anthropology of Consciousness, EarlyView.ABSTRACT Globally, millions of migrants have sent money home to build a house. In early phases of migration, remittance houses are aspirational objects that materialize the continuous belonging of migrants to a community. In later stages, experiences of loss, estrangement, deportation, and death increasingly challenge these attachments.
Julia Pauli
wiley +1 more source