Results 211 to 220 of about 59,880 (263)
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Innovative brand experience's influence on brand equity and brand satisfaction
Journal of Business Research, 2015Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
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Revista Formadores, 2022
O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão +2 more
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O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão +2 more
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Brand Experience and Brand Equity
Vision: The Journal of Business Perspective, 2019Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings. The scope of
Faseeh Amin Beig, Fayaz Ahmad Nika
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Role of Brand experience in Fashion brands
Restaurant Business, 2019Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario?
G. Aiswarya, Dr. Jayasree Krishnan
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A model bridging team brand experience and sponsorship brand experience
International Journal of Sports Marketing and Sponsorship, 2017Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand
Rui Biscaia +3 more
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Positioning of new brands in an experiment
Central European Journal of Operations Research, 2006zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Vera Hofer, Klaus Ladner
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2022
À partir d'un corpus de sites web de différentes marques, cette conférence aura pour objectif de montrer comment le design UI/UX modélise la relation que l'internaute va construire avec les marques. Pour ce faire, nous discuterons des apports du marketing expérientiel afin de montrer les nouvelles manières dont le numérique peut créer des liens entre l'
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À partir d'un corpus de sites web de différentes marques, cette conférence aura pour objectif de montrer comment le design UI/UX modélise la relation que l'internaute va construire avec les marques. Pour ce faire, nous discuterons des apports du marketing expérientiel afin de montrer les nouvelles manières dont le numérique peut créer des liens entre l'
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Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love
2023Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu +2 more
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The Dynamic Nature of Brand Experience
2019There is a need to conceptually link findings from specific experience areas and to generalize from them to overarching principles of experiences. Building on recent syntheses and conceptualizations, we contribute to this discussion and synthesis by proposing a framework that we think answers questions regarding the role of the brand in the customer ...
Österle, Benjamin Manuel +2 more
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For mobile applications, branding is experience
Communications of the ACM, 2005Mobile technology is everywhere---with new types of mobile devices appearing regularly. While branding of the devices themselves can draw upon a long history of product branding, the branding of mobile applications presents new questions and challenges.
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