Results 231 to 240 of about 59,880 (263)

Branding the experience, experiencing the brand

The Business & Management Collection, 2009
openaire   +1 more source

The effects of creating brand experiences: An exploratory study of the role of brand experience in brand loyalty

2013
The aim of this thesis is to explore how the total experience that surrounds a brand may influence the consumer’s loyalty towards the brand, and first and foremost within the context of the consumer electronics business, using especially Sony Electronics as an ‘exemplifying case’.
openaire   +1 more source

Product Brand: User Automobile Brand Experiences in China

2021 2nd Asia-Pacific Conference on Image Processing, Electronics and Computers, 2021
openaire   +1 more source

Brand Experience

2015
openaire   +2 more sources

Winning Consumers with Brand Experience: The Effect of Consumer’s Brand Experience Towards Consumer-Brand Relationship

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
openaire   +1 more source

Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect

International Journal of Contemporary Hospitality Management, 2021
Jingjing Guan, Xiaoguang Qi, Jin Hooi Chan   +2 more
exaly  

Holistic brand experiences and emotional branding

2020
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Journal of Brand Management, 2012
Siv Skard, Per E Pedersen
exaly  

Beyond technology acceptance: Brand relationships and online brand experience

Journal of Business Research, 2013
Cleopatra Veloutsou, Anna Morgan‐Thomas   +1 more
exaly