Results 251 to 260 of about 84,149 (266)

Beyond technology acceptance: Brand relationships and online brand experience

Journal of Business Research, 2013
Anna Morgan-Thomas, Cleopatra Veloutsou   +1 more
exaly  

Brand loyalty: exploring self-brand connection and brand experience

Journal of Product and Brand Management, 2018
Liezl-Marie Van Der Westhuizen
exaly  

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Journal of Brand Management, 2012
Herbjørn Nysveen, Per E Pedersen, Siv Skard   +2 more
exaly  

The role of brand experience and affective commitment in determining brand loyalty

Journal of Brand Management, 2011
Oriol Iglesias, Joan Manuel Batista-Foguet, Iglesias Oriol   +2 more
exaly  

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Psychology and Marketing, 2020
Filipe Coelho, Cristela Maia Bairrada, Arnaldo Coelho   +2 more
exaly  

Brand experience anatomy in retailing: An interpretive structural modeling approach

Journal of Retailing and Consumer Services, 2015
Imran Khan, Zillur Rahman
exaly  

The role of customer brand engagement and brand experience in online banking

International Journal of Bank Marketing, 2016
Imran Khan, Zillur Rahman, Mobin Fatma   +2 more
exaly  

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly  

Brand engagement and experience in online services

Journal of Services Marketing, 2019
Imran Khan, Linda D Hollebeek, Mobin Fatma   +2 more
exaly  

Designing corporate brand experience in an online context: A qualitative insight

Journal of Business Research, 2014
Zalfa Laili Hamzah
exaly