Results 251 to 260 of about 59,880 (263)

Antecedents and outcomes of brand experience: an empirical study

Journal of Brand Management, 2017
Imran Khan, Mobin Fatma, Fatma Mobin
exaly  

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Abhishek Dwivedi
exaly  

E-tail brand experience’s influence on e-brand trust and e-brand loyalty

International Journal of Retail and Distribution Management, 2016
Imran Khan, Zilur Rahman
exaly  

Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust

Journal of Consumer Behaviour, 2005
Hong-Youl Ha
exaly  

The brand experience extended model: a meta-analysis

Journal of Brand Management, 2018
Claudio Hoffmann Sampaio, Wagner Junior Ladeira, Fernando De Oliveira Santini   +2 more
exaly  

Branding the Healthcare Experience

2019
Oluwayemisi Olomo, Olutayo Otubanjo
openaire   +1 more source

Will brand experience predict brand love?

2010
openaire   +1 more source

How consumers’ brand experience in social media can improve brand perception and customer equity

Asia Pacific Journal of Marketing and Logistics, 2019
exaly  

The Influence Of Brand Experience And Brand Image On Brand Loyalty Of Venus

مجلة البحوث الاقتصادية المتقدمة
openaire   +1 more source

Brands as visual experiences

2020
openaire   +1 more source