Results 261 to 266 of about 84,149 (266)

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

Global Business Review, 2016
Dhananjay Bapat
exaly  

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
Abhishek Dwivedi, Feisal Murshed
exaly  

Impact of brand familiarity on brands experience dimensions for financial services brands

International Journal of Bank Marketing, 2017
Dhananjay Bapat
exaly  

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

Journal of Brand Management, 2014
B Ramaseshan
exaly  

How consumers’ brand experience in social media can improve brand perception and customer equity

Asia Pacific Journal of Marketing and Logistics, 2019
Chunlin Yuan
exaly  

Innovative brand experience's influence on brand equity and brand satisfaction

Journal of Business Research, 2015
exaly