Results 271 to 280 of about 7,210,379 (342)

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Ja Young Choe, Heather
exaly   +2 more sources

Brand Experience

Revista Formadores, 2022
O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão, Gabriela Dos Santos de Jesus, Kézia Ferreira Campos   +2 more
openaire   +1 more source

Toward a new business model of retail industry: The role of brand experience and brand authenticity

Journal of Retailing and Consumer Services, 2023
While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach.
Jungkun Park, Eun-Jeong Hong, Yun-na Park   +2 more
semanticscholar   +1 more source

Brand Experience

Revista Formadores, 2015
semanticscholar   +3 more sources

Influence Brand Experience, Viral Marketing and Brand Image to Brand Loyalty to Service Users Streaming Spotify in Indonesia

ADI Journal on Recent Innovation (AJRI), 2023
The development of a competitive music streaming application industry has an impact on the company's success with a focus on brand loyalty. This study aims to understand the effect of brand experience, viral marketing, and brand image on Spotify user ...
Lawrence Philip, T. Pradiani, Fathorrahman   +2 more
semanticscholar   +1 more source

Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study

Journal of Vacation Marketing, 2023
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field.
Shuang Lin, Shuangyu Xu, Yue Liu, Liying Zhang   +3 more
semanticscholar   +1 more source

Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers

Journal of Hospitality and Tourism Technology, 2023
Purpose This study aims to examine the differences among memorable brand experience, brand preference and behavioral intentions based on the type of service providers, such as robot servers and human servers.
Jinsoo Hwang, Hyunjoon Kim, H. M. Kim
semanticscholar   +1 more source

Brand authenticity building effect of brand experience and downstream effects

Journal of Product & Brand Management, 2023
Purpose This study aims to demonstrate that brand experiences can influence perceived brand authenticity, and perceived quality mediates this link. The proposed nomological net also assesses the impact of perceived quality and brand authenticity on ...
F. Murshed, A. Dwivedi, Tahmid Nayeem
semanticscholar   +1 more source

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Asia Pacific Journal of Marketing and Logistics, 2022
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
semanticscholar   +1 more source

Brand Experience and Brand Equity

Vision: The Journal of Business Perspective, 2019
Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Faseeh Amin Beig, Fayaz Ahmad Nika
openaire   +1 more source