Results 281 to 290 of about 7,210,379 (342)

Constructing online destination brand experience and bilateral behavioral intentions: a sensory conduction perspective

Current Issues in Tourism, 2022
The emergence of short-form videos brings the sensory experience of the destination from offline to online and connects with the online destination brand experience (ODBE). Within the data crawled from short-form video content about Moshi Park, the study
Zhiyong Li, Difei Zhang, Qiqi Zhang, Xinyi Liu   +3 more
semanticscholar   +1 more source

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Building a favorable sensory brand experience is crucial in services settings to strengthen the competitive position of a brand and its equity. However, little empirical research exists in this area.
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly   +2 more sources

Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

, 2021
Literature that examined the relationship between online destination brand experience (ODBE) and destination brand authenticity (DBA) is limited. Considering the increased importance of brand authenticity and its benefits for the practitioners, the ...
Imran Khan, Mobin Fatma
semanticscholar   +1 more source

What drives consumers to customize products? The mediating role of brand experience

Journal of Retailing and Consumer Services, 2022
Brands are increasingly seeking ways to engage consumers in deep and meaningful brand experiences. As technological advances have developed, brands have an increasing arsenal to draw on in creating brand experience.
J. Pallant, I. Karpen, S. Sands
semanticscholar   +1 more source

Role of Brand experience in Fashion brands

Restaurant Business, 2019
Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario?
G. Aiswarya, Dr. Jayasree Krishnan
openaire   +1 more source

Role of brand experience in predicting consumer loyalty

Marketing Intelligence & Planning, 2021
PurposeThis study investigated the role of brand experience dimensions (behavioral, intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI), word of mouth (WOM) and willingness to pay more (WPM)) through the mediating
A. Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir, Hafiz Muhammad Wasif Rasheed   +4 more
semanticscholar   +1 more source

Positioning of new brands in an experiment

Central European Journal of Operations Research, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Vera Hofer, Klaus Ladner
openaire   +1 more source

Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love

Journal of Relationship Marketing
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi, Farzad Asayesh, Rasoul Mehdikhani, Roghayeh Taraz   +3 more
semanticscholar   +1 more source

Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand

2022
À partir d'un corpus de sites web de différentes marques, cette conférence aura pour objectif de montrer comment le design UI/UX modélise la relation que l'internaute va construire avec les marques. Pour ce faire, nous discuterons des apports du marketing expérientiel afin de montrer les nouvelles manières dont le numérique peut créer des liens entre l'
openaire   +2 more sources

How social media marketing activities affect brand loyalty? Mediating role of brand experience

Asia Pacific Journal of Marketing and Logistics
PurposeIncreasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to understand as how activities on social media influence usage intentions
Sushant Kumar, Jung-Kuei Hsieh
semanticscholar   +1 more source