Results 241 to 250 of about 59,880 (263)

The role of brand experience and affective commitment in determining brand loyalty

Journal of Brand Management, 2011
Joan Manuel Batista Foguet, Oriol Iglesias, Iglesias Oriol   +2 more
exaly  

Impact of brand familiarity on brands experience dimensions for financial services brands

International Journal of Bank Marketing, 2017
Dhananjay Bapat
exaly  

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello, Bernd Schmitt, J Josko Brakus   +2 more
exaly  

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Brand experience anatomy in retailing: An interpretive structural modeling approach

Journal of Retailing and Consumer Services, 2015
Imran Khan, Zilur Rahman
exaly  

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

Brand engagement and experience in online services

Journal of Services Marketing, 2019
Imran Khan, Linda D Hollebeek, Zilur Rahman   +2 more
exaly  

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

Journal of Brand Management, 2014
B Ramaseshan
exaly  

Experiences at Brand Worlds in Industrial Marketing and their Impact on Brand Experience and Brand Equity

2019
Österle, Benjamin Manuel, Kuhn, Marc, Henseler, Jörg   +2 more
openaire   +1 more source

The role of customer brand engagement and brand experience in online banking

International Journal of Bank Marketing, 2016
Imran Khan, Zilur Rahman, Mobin Fatma
exaly