Results 281 to 290 of about 5,921,978 (336)
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British Food Journal, 2023
PurposeThis study explores the brand management and marketing of Creative Cities of Gastronomy. A framework based on brand experience was constructed to investigate its relationship with tourists' brand attachment and brand identification.
Yulan Guo, F. Hsu
semanticscholar +1 more source
PurposeThis study explores the brand management and marketing of Creative Cities of Gastronomy. A framework based on brand experience was constructed to investigate its relationship with tourists' brand attachment and brand identification.
Yulan Guo, F. Hsu
semanticscholar +1 more source
Journal of Vacation Marketing, 2023
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field.
Shuang Lin +3 more
semanticscholar +1 more source
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field.
Shuang Lin +3 more
semanticscholar +1 more source
Brand authenticity building effect of brand experience and downstream effects
Journal of Product & Brand Management, 2023Purpose This study aims to demonstrate that brand experiences can influence perceived brand authenticity, and perceived quality mediates this link. The proposed nomological net also assesses the impact of perceived quality and brand authenticity on ...
Feisal Murshed +2 more
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Asia Pacific Journal of Marketing and Logistics, 2022
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
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PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
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Brand Experience and Brand Equity
Vision: The Journal of Business Perspective, 2019Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Faseeh Amin Beig, Fayaz Ahmad Nika
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Current Issues in Tourism, 2022
The emergence of short-form videos brings the sensory experience of the destination from offline to online and connects with the online destination brand experience (ODBE). Within the data crawled from short-form video content about Moshi Park, the study
Zhiyong Li +3 more
semanticscholar +1 more source
The emergence of short-form videos brings the sensory experience of the destination from offline to online and connects with the online destination brand experience (ODBE). Within the data crawled from short-form video content about Moshi Park, the study
Zhiyong Li +3 more
semanticscholar +1 more source
Role of brand experience in predicting consumer loyalty
Marketing Intelligence & Planning, 2021PurposeThis study investigated the role of brand experience dimensions (behavioral, intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI), word of mouth (WOM) and willingness to pay more (WPM)) through the mediating
A. Safeer +4 more
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Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
Journal of Hospitality & Tourism Research, 2021The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical.
Hsiu-Yu Teng, Chien-Yu Chen
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, 2021
Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. A. Shah, M. Tanveer
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Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. A. Shah, M. Tanveer
semanticscholar +1 more source
Journal of Quality Assurance in Hospitality & Tourism, 2022
Recently, the research theme regarding online brand experience has gained much attention from tourism academics and practitioners. Drawn upon the extended Attachment–Aversion relationship model, a proposed mediation model aims to examine the ...
Lan-Anh Phan Tran, Ting-Yueh Chang
semanticscholar +1 more source
Recently, the research theme regarding online brand experience has gained much attention from tourism academics and practitioners. Drawn upon the extended Attachment–Aversion relationship model, a proposed mediation model aims to examine the ...
Lan-Anh Phan Tran, Ting-Yueh Chang
semanticscholar +1 more source