Results 291 to 300 of about 5,921,978 (336)
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Journal of Relationship Marketing
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
How social media marketing activities affect brand loyalty? Mediating role of brand experience
Asia Pacific Journal of Marketing and LogisticsPurposeIncreasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to understand as how activities on social media influence usage intentions
Sushant Kumar, Jung-Kuei Hsieh
semanticscholar +1 more source
Journal of Quality Assurance in Hospitality & Tourism, 2021
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
SAGE Open, 2021
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
, 2021
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
Journal of Foodservice Business Research, 2021
In the competitive environment of today, building a desirable sensory brand experience for consumers can play a vital role in business success. This study, developing and empirically validating a conceptual model, explores the ways in which sensory brand
M. Farzin +3 more
semanticscholar +1 more source
In the competitive environment of today, building a desirable sensory brand experience for consumers can play a vital role in business success. This study, developing and empirically validating a conceptual model, explores the ways in which sensory brand
M. Farzin +3 more
semanticscholar +1 more source
International Marketing Review, 2021
PurposeNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only for attracting foreign businesses and tourists but also for the brands ...
R. Yadav, J. Paul, A. Mittal
semanticscholar +1 more source
PurposeNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only for attracting foreign businesses and tourists but also for the brands ...
R. Yadav, J. Paul, A. Mittal
semanticscholar +1 more source
International Journal of Hospitality & Tourism Administration, 2021
In this increasingly globalized and uncertain market, the hotel industry is facing tremendous competitive pressure. To develop a competitive advantage, hotels may adopt an innovative branding strategy.
Kuo-Ning Liu, Clark Hu
semanticscholar +1 more source
In this increasingly globalized and uncertain market, the hotel industry is facing tremendous competitive pressure. To develop a competitive advantage, hotels may adopt an innovative branding strategy.
Kuo-Ning Liu, Clark Hu
semanticscholar +1 more source
A model bridging team brand experience and sponsorship brand experience
International Journal of Sports Marketing and Sponsorship, 2017Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand
Rui Biscaia +3 more
openaire +1 more source
Brand experience and brand loyalty: is it a matter of emotions?
Asia Pacific Journal of Marketing and Logistics, 2020PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion ...
R. Mostafa, Tamara Kasamani
semanticscholar +1 more source