Results 251 to 260 of about 1,192,902 (293)
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Brand value reporting (from Brand Finance)
International Journal of Retail and Distribution Management, 2001exaly +2 more sources
VALUATING WINE BRANDS USING THE BRAND FINANCE METHOD A CASE STUDY [PDF]
Interdisciplinary Management Research, 2015 Brand is a specific intagible asset which is nowadays in many companies one of the most important assets, in particular because of the economic and financial effects that brands have. Brands influence not only consumers choice, the employees and investors, but also public authorities and the general public.
Zdravko Tolusic +2 more
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Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance
2019The purpose of this paper is to develop an exclusively stakeholder-based financial brand valuation approach. A semiotic model is used that recognizes three components in the brand: identity, object, and response. It is noted that the financial valuation purpose is to predict the influence of brand identity signs—the protectable trademarks as property ...
Lencastre, Paulo de +4 more
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What is the Opportunity Cost of Financing Branded Drugs?: The case of the Dominican Republic
2023The availability of numerous beneficial healthcare technologies presents both an opportunity and a challenge: while they have the potential to improve health outcomes, financial constraints limit their widespread adoption. This challenge is further exacerbated by an aging population and shifting epidemiological trends, which place increasing pressure ...
Juan Pablo Atal +3 more
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The Role of Brand Information in State Financing Systems in the United States
Proceedings of the 2007 IEEE International Symposium on Electronics and the Environment, 2007This paper explores the use of brand markings as the basis for assigning manufacturer responsibility in electronics recycling systems in the United States. The research reviews branding history and practices in the electronics industry and recommends actions to record brands more accurately in the future.
Jason Linnell +2 more
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Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding
2011Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international ...
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Review of Dr S S Brand's report on the finances and economy of Soweto*
Development Southern Africa, 1990This article is a review of a report by Dr S S Brand of the Development Bank of Southern Africa on the economy and finances of Soweto. The major recommendations are summarized and briefly analysed in terms of four major demands of Soweto residents.
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The role of employer brand at HCMC University of Economics and Finance
Journal of Development and IntegrationThe main purpose of this study is to identify and evaluate the influence of factors on the employer brand of Ho Chi Minh City University of Economics and Finance (UEF). Data were collected from 270 employees who were hired and have been working at the university more than 1 year.
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Store brand introduction under platform financing and competition
Transportation Research Part E: Logistics and Transportation Review, 2023Kai Wang, Jun Lin, Qiao Zhang, Jie Li
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2022
This research was conducted in 3 (three) branch offices of PT Bank Syariah Indonesia (Persero) Tbk in North Sumatra. They are Tebing Tinggi City, Serdang Bedagai Regency, and Batu Bara Regency. The number of respondents is 200 respondents. They are MSME customers with the collectability of current financing.
Sarwoto, Sarwoto +2 more
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This research was conducted in 3 (three) branch offices of PT Bank Syariah Indonesia (Persero) Tbk in North Sumatra. They are Tebing Tinggi City, Serdang Bedagai Regency, and Batu Bara Regency. The number of respondents is 200 respondents. They are MSME customers with the collectability of current financing.
Sarwoto, Sarwoto +2 more
openaire +1 more source