Results 261 to 270 of about 1,192,902 (293)

Research on Brand Trust and Financing Risk Preference of E-commerce Based on Neuroeconomic Experiment

NeuroQuantology, 2018
Brand trust and financing of e-commerce are two key factors for the development and success of e-commerce enterprises. This paper takes the relationship between brand trust and financing risk preference of e-commerce as the research objective, and adopts the research methods such as literature research, questionnaire survey and neuroeconomics ...
openaire   +1 more source

THE EFFECT OF OPERATING EXPENSES ON BRAND VALUE: A RESEARCH ON COMPANIES WHICH LISTED IN BRAND FINANCE TURKEY-100

2017
The purpose of the research is to determine the effect of the Research&Development Expenses, Marketing, Sales and Distribution Expenses and General Management Expenses on the brand value which form the operating expenditures. For this purpose, 30 companies with complete operating expenses from Brand Finance Turkey-100 list, whose brand value ...
KOÇAN, Mahmut, GEREKAN, Bilal
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Where, When, and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Business and Society, 2022
Shawn Pope, By Dr Jimi Kim
exaly  

Brand actions and financial consequences: a review of key findings and directions for future research

Journal of the Academy of Marketing Science, 2022
Kevin Lane Keller, Donald R. Lehmann, Vanitha Swaminathan   +2 more
exaly  

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of Marketing Communications, 2020
Peter Anabila
exaly  

Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
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Brand Valuation of the Russian Bank: Interbrand Model

Lecture Notes in Networks and Systems, 2022
Uliana Blinova, Nadezhda Rozhkova, Darya Rozhkova   +2 more
exaly  

Brands: An Integrated Marketing, Finance, and Societal Perspective Available to Purchase

Foundations and Trends in Marketing, 2020
Bobby J Calder
exaly  

Green brand as a marketing instrument: principle, features and parameters

International Journal of Global Energy Issues, 2021
Tetyana Pimonenko, Olena Chygryn
exaly  

The Measurement and Determinants of Brand Equity: A Financial Approach

Marketing Science, 1993
Mary W Sullivan
exaly