Results 271 to 280 of about 1,192,902 (293)

Brand equity valuation: a global perspective

Journal of Product and Brand Management, 1998
Manuchehr Shahrokhi
exaly  

Brand Equity—Finance Version

2007
openaire   +1 more source

Does Brand Licensing Increase a Licensor's Shareholder Value?

Management Science, 2015
Kapil Tuli, Ajay Kohli
exaly  

Brand finance : intervista

Lune elettriche : 4, 2023
openaire   +1 more source

Analýza důvěryhodnosti ţebříčků Brand Finance a Inter Brand na příkladu ocenění ochranné známky L´Oréal Paris

2014
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owned by L'Oréal company by the financial evaluation approaches versus rankings publicised by Brand Finance and Inter Brand representing global consultant companies.
openaire   +1 more source

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, 2011
Kapil Tuli, Sundar G Bharadwaj
exaly  

Corporate brand value and cash holdings

Journal of Brand Management, 2020
Neeraj Bharadwaj, Dominique Hanssens, Ramesh K S Rao   +2 more
exaly  

Social Media Engagement and Brand Loyalty in Islamic Finance

This study explores the relationship between social media engagement and brandloyalty within the Islamic finance sector, investigating how digital interactions shape customercommitment to Shariah-compliant financial institutions. Employing a qualitative researchdesign, data were gathered through in-depth interviews with 32 customers of Islamic ...
openaire   +1 more source

Technology brands top for value in 2014 [brand valuation]

Engineering and Technology, 2014
E Gent
exaly  

The financial brand value chain: How brand investments contribute to the financial health of firms

International Journal of Research in Marketing, 2017
Alexander Himme, Marc Fischer
exaly